Stories by Danielle Aveta

In our follow-up to a recent, popular PR News article we find that there’s no shortage of available platitudes and no substitute for specifics in PR and marketing content.

If you have a Web video interview coming up, these tips, courtesy of Mike Bako of D.S. Simon Productions, should help you decipher whether your outfit should go on the “what not to wear” or “say yes to the dress” list.

If you have a Web video interview coming up, these tips, courtesy of Mike Bako of D.S. Simon Productions, should help you decipher whether your outfit should go on the “what not to wear” or “say yes to the dress” list.

Lori Russo and Krista Canfield offer seven tips and tricks for leveraging LinkedIn to communicate with journalists.

Lori Russo and Krista Canfield offer seven tips and tricks for leveraging LinkedIn to communicate with journalists.

U.K.-based Boux Avenue has generated a wealth of positive media coverage with its hiring of model Robyn Lawley.

U.K.-based Boux Avenue has generated a wealth of positive media coverage with its hiring of model Robyn Lawley.

Here are the who, what, when, where and why of writing a proper thank you note after a PR job interview.

Here are the who, what, when, where and why of writing a proper thank you note after a PR job interview.

Being harassed by a heckler can put a brand’s social media manager in a tough spot. Travelocity’s Joel Frey and UCLA School of Nursing’s Laura Perry provide five tips for constructively dealing with bad behavior on Twitter.