Digital & Technology

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.

Disgruntled Olympics viewers took to Twitter to complain about NBC’s broadcasts, and an NBC’s own exec producer for the games led the response.

Disgruntled Olympics viewers took to Twitter to complain about NBC’s broadcasts, and an NBC’s own exec producer for the games led the response.

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

Being harassed by a heckler can put a brand’s social media manager in a tough spot. Travelocity’s Joel Frey and UCLA School of Nursing’s Laura Perry provide five tips for constructively dealing with bad behavior on Twitter.

Being harassed by a heckler can put a brand’s social media manager in a tough spot. Travelocity’s Joel Frey and UCLA School of Nursing’s Laura Perry provide five tips for constructively dealing with bad behavior on Twitter.

Few things can influence public opinion and build a good reputation as effective CSR programs. Here’s how to make your CSR efforts more well-known.