Digital & Technology

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley.

Have you succumbed to Shiny New Object Syndrome and forgotten about LinkedIn? Stanton Communications’ Lori A. Russo makes the case for why LinkedIn deserves another look.

Have you succumbed to Shiny New Object Syndrome and forgotten about LinkedIn? Stanton Communications’ Lori A. Russo makes the case for why LinkedIn deserves another look.

Data on Pinterest users’ re-pinning tendencies showed that caption length and diction matter.

Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth.

Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth.

Thanks to Deion Sanders, we now have a new standard for the most indefensible use of Twitter.

Thanks to Deion Sanders, we now have a new standard for the most indefensible use of Twitter.

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment.

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment.