The Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first.
Digital & Technology
Increase CSR Awareness: Add Your Organization’s Successes to Wikipedia
July 16th, 2012 by Marcia W. DiStaso and Marcus MessnerThe Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first.
Case Study: Grassroots National Campaign to Launch Safeway’s New All-Natural Food Line Proves PR Can Be a Picnic
July 16th, 2012 by Linda RomanelloThe world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public.
5 Tips for Maintaining a Social Media Presence with a Skeleton Crew
July 13th, 2012 by Bill MiltenbergWhen your team becomes relegated to a skeleton crew during the summer, follow these five steps to keep your brand’s social pulse beating.
5 Tips for Maintaining a Social Media Presence with a Skeleton Crew
July 13th, 2012 by Bill MiltenbergWhen your team becomes relegated to a skeleton crew during the summer, follow these five steps to keep your brand’s social pulse beating.
PR News Hotlist: Top 4 Hashtags From the DirecTV/Viacom Battle
July 12th, 2012 by Bill MiltenbergWhen Viacom channels on DirecTV were blacked out because of stalled carriage negotiations, disgruntled consumers flocked to four hashtags to make their voices heard.
PR News Hotlist: Top 4 Hashtags From the DirecTV/Viacom Battle
July 12th, 2012 by Bill MiltenbergWhen Viacom channels on DirecTV were blacked out because of stalled carriage negotiations, disgruntled consumers flocked to four hashtags to make their voices heard.
7-Eleven (Mostly) Nails Brand Opportunities on Its Special Day
July 11th, 2012 by Bill MiltenbergSlurpee fans showed up for their free drinks on 7-Eleven Day, but the brand itself was a no-show on Pinterest and Instagram.
7-Eleven (Mostly) Nails Brand Opportunities on Its Special Day
July 11th, 2012 by Bill MiltenbergSlurpee fans showed up for their free drinks on 7-Eleven Day, but the brand itself was a no-show on Pinterest and Instagram.
Managing the Media: Six Steps to Ensure a Successful Event
July 10th, 2012 by Laura GrossNo matter how large or small an event, there are six simple steps to take that will set your organization up for media success.