Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.
Digital & Technology
Twitter Paid Products: A Little Knowledge Could Supercharge Your Social Outreach
May 7th, 2012 by Scott Van CampIntegrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.
Twitter Paid Products: A Little Knowledge Could Supercharge Your Social Outreach
May 7th, 2012 by Scott Van CampIntegrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.
Social Protests Mark Tumultuous Spring for Shareholder Meetings
May 7th, 2012 by Bill MiltenbergThe "99 Percent" movement will be on hand for 3M’s annual shareholder meeting—and it’s not the only shareholder meeting in its crosshairs.
Social Protests Mark Tumultuous Spring for Shareholder Meetings
May 7th, 2012 by Bill MiltenbergThe "99 Percent" movement will be on hand for 3M’s annual shareholder meeting—and it’s not the only shareholder meeting in its crosshairs.
Tip Sheet: The Brand ‘Diss’ Strategy Is Anything But Bland
May 7th, 2012 by Susan GoodellAcknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.
Facebook: The New Action Star
May 4th, 2012 by Bill MiltenbergFacebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories.
Facebook: The New Action Star
May 4th, 2012 by Bill MiltenbergFacebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories.
Ads and All: Four Reasons for Your Brand to Be on Tumblr
May 3rd, 2012 by Bill MiltenbergTumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.
Ads and All: Four Reasons for Your Brand to Be on Tumblr
May 3rd, 2012 by Bill MiltenbergTumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.