Now that nearly 50% of cell phone owners have smartphones, it’s time for PR to take advantage of these "moving targets."
Digital & Technology
Get Creative With Viral, Crowdsourcing & Gamification Tactics for CSR Initiatives
May 14th, 2012 by Krisleigh Hoermann and Bradley MillerShareable videos, social media events, digital crowdsourcing and online games can be powerful tools to drive engagement with CSR programs.
Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign
May 14th, 2012 by Linda RomanelloHyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle.
Time Magazine’s Perfect Publicity Ploy
May 11th, 2012 by Bill MiltenbergA Time magazine cover photo of a woman breast-feeding her nearly four-year-old son quickly became an Internet sensation, and boosted Time’s subscriptions.
Time Magazine’s Perfect Publicity Ploy
May 11th, 2012 by Bill MiltenbergA Time magazine cover photo of a woman breast-feeding her nearly four-year-old son quickly became an Internet sensation, and boosted Time’s subscriptions.
Pinterest vs. Facebook: The Pros and Cons of Their Traffic
May 11th, 2012 by Steve SmithVisitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.
Pinterest vs. Facebook: The Pros and Cons of Their Traffic
May 11th, 2012 by Steve SmithVisitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.
Facebook and Microsoft Unveil Additional Ways to Reach Consumers
May 11th, 2012 by Sahil PatelIn advance of Facebook’s IPO, two new offerings expand its ability to help brands reach and connect with consumers.
Facebook and Microsoft Unveil Additional Ways to Reach Consumers
May 11th, 2012 by Sahil PatelIn advance of Facebook’s IPO, two new offerings expand its ability to help brands reach and connect with consumers.
Showing Off Your CEO? Get to Know Their Personal Story First
May 10th, 2012 by Scott Van CampHumanizing a CEO and relating her or his background to the vision of a company is a proven formula for success.