Digital & Technology

We’re curious about your thoughts on how long PR execs should wait to follow-up after an email pitch, or whether it’s worth the energy.

A slighted Subway customer posted a photo of his 11-inch sub on the chain’s Facebook page, which traveled all the way to the cover of the New York Post.

Large numbers of adults don’t really understand how Facebook and Google make money.

While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.

Before PR execs embark on a content-marketing strategy, they first need to understand the actions of their audiences.

A well-engineered survey can be an excellent vehicle for generating media opportunities and gathering data to support your organization’s key messages.

If communications execs want  to own social media, one place to start is by developing formal social media guidelines.

Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer.

For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them. Check out this "60 Minutes" story on how to design breakthrough… Continued

In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.