Digital & Technology

2012 was weak on intensive policy debates, but public affairs communicators were given a chance to fine-tune tools that influence opinion and drive action.

The number of U.S. shoppers who expect they will "never go back" to their pre-recession purchasing habits is declining.

PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers.

90% of those aged 18 to 30 check their smartphones before stepping out of bed each morning.

What makes for good content marketing? You can start with creating content that’s engaging.

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.

Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts.

When the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts.

Press releases and banner ads are being replaced as outreach vehicles by content marketing, says Salesforce.com’s Jennifer Burnham.

The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.