On Monday, the National Zoo alerted its more than 45,000 Twitter followers that Rusty the red panda was missing. What ensued was a social media search party that eventually led to his safe return.
Digital & Technology
Can’t Tell a Story in 6 Seconds? You’re Not Trying
June 25th, 2013 by Caysey WeltonVideo is decidedly the most engaging content on the Web. With that in mind, there are many challenges and opportunities at stake for PR pros looking to leverage the medium. Tim Baker, vice president of digital strategy for MWW Group offers tips and tricks for the PR pro looking to master video content.
How to Avoid Talking to Yourself on Facebook
June 21st, 2013 by Steve GoldsteinMorgan McLintic, executive vice president of LEWIS PR and PR News Next Practices Annual Conference presenter, weighs in on Instagram video and what it takes to grow a community on Facebook.
No Heat Loss: 5 Steps to Keep Momentum After the Big Game
June 21st, 2013 by Steve GoldsteinThe Miami Heat beat the San Antonio Spurs last night in dramatic fashion to claim its second consecutive NBA championship, and increased global awareness of the towering image of star LeBron James first, and its own team brand second. That’s a lot of No. 6 jerseys and, ultimately, boosts in CPMs for Heat games on TV.
How to Avoid the Stink in Your Storytelling
June 20th, 2013 by Diane SchwartzMy son Max tells very long stories that veer in curious directions. By the time he’s nearing the point, he forgets the ending. It’s rather cute and endearing – he is, after all, only 12… Continued
6 Tips For an Effective Email Pitch
June 19th, 2013 by Lucia DavisJournalists get dozens of emails a day (if not more—depends on the journalist). Cutting through the clutter is a constant challenge for PR pros trying to get their pitches seen, let alone accepted.
As Content Marketing Moves Into the Mainstream, Communicators Take a New Look at Paid Media
June 18th, 2013 by Matthew SchwartzPublic relations executives must step up their efforts to integrate paid media into their overall communications strategy, according to Leslie Campisi, managing director, United States, for Hotwire PR.
4 Pillars of Content Marketing for PR Pros
June 18th, 2013 by Lucia DavisReal-world examples of content marketing took center stage at PR News’ Content Marketing Boot Camp. An opening session of the conference, which is taking place at The Yale Club in New York City, featured a discussion about some of the most effective content marketing strategies.
The Intersection Between Creative and Imperative
June 17th, 2013 by Chris LewisMultiple social and digital platforms are replacing traditional media. These platforms move faster and cross boundaries more easily than national media.
Are You a PR Pro From Krypton?
June 14th, 2013 by Steve GoldsteinIf you’re an immigrant from Krypton living in the U.S.—or in any spot on Earth—then flying without the benefit of a wingspan or jet propulsion and hearing the flutter of a butterfly in Ensenada while… Continued