Digital & Technology

The role of online PR was particularly important during the 2012 presidential election, and PR outlets will be able to leverage its data and insights for weeks to come.

Had enough of Fifty Shades of Grey and Bossypants? Make room on your shelf for Edelman and the Rise of Public Relations.

When Matt Lauer interviewed Salmon Rushdie on the Today Show, it illuminated three lessons that must be remembered when working with broadcast outlets.

73% of people aged 16-25 years old look to TV to stay informed about daily events.

A University of Alabama survey of global PR leaders found divides over improving measurement of communication effectiveness and improving PR’s professional image.

Women’s Health magazine learned the hard way about the dangers of prescheduling social media posts when a message went out encouraging runners in the canceled New York City Marathon.

In the following Q+A, senior media analyst Allison Steinberg discusses JetBlue’s content marketing strategy.

The mobile photo editing app is fast becoming a major conversation platform among PR pros, and a way to reach journalists.

With engagement the name of the PR game, calls to action are critical to getting the conversation going with an audience.

78% of marcom professionals at financial services companies say negative public perception is the biggest roadblock in rebuilding reputation.