Oscar Wilde once said that the “question often arrives a terribly long time after the answer.” For sure, asking the right questions early and often is the answer to a lot of problems we face… Continued
Digital & Technology
Our Favorite Vines: Video From the Social Media Icon Awards
April 22nd, 2013 by Bill MiltenbergWatch the audience’s Vine videos from PR News’ Social Media Icon Awards on April 17 in New York City.
Authenticity Key to Survival on Social Channels, Say Digital Leaders at PR News’ Big 3 Conference
April 19th, 2013 by Steve GoldsteinMore than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.
10 Tips for Managing a Brand’s Wikipedia Page
April 16th, 2013 by Dr. Marcia W. DiStasoMarcia W. DiStaso, Ph.D., provides 10 best pracitces for managing a brand’s Wikipedia page.
Smaller-Sized PR Agencies Ramp Up Digital Services
April 10th, 2013 by Bill MiltenbergThe percentage of agency revenue deriving from digital projects is projected to increase from 11% in 2011 to 13% in 2012.
PR News Video of the Week: 4/5
April 5th, 2013 by Bill MiltenbergIn a new take on the new-media resume stunt, check out what Ivan Siric did to get recognized and (maybe) land his dream job on the “Daily Show.”
Private Networks May Be the Next Frontier for Social Media
April 3rd, 2013 by Bill MiltenbergChris Vary, executive VP of digital program innovation at Weber Shandwick, is intrigued by new networks like Nextdoor.com
How to Protect Your Brand from a Twitter Hacking
March 26th, 2013 by Peter LaMotteWith potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it is next on hackers’ hit lists.
13 Tips for Effective Crisis Management
March 19th, 2013 by Bill MiltenbergCrisis expert Dallas Lawrence of Burson-Marsteller provides 13 tips for PR pros in the midst of a crisis.
As Masters of Earned Media, PR Pros Make for Natural Digital Storytellers
March 15th, 2013 by Steve GoldsteinRishad Tobaccowala saw the future of digital while many communicators were still making the transition from AOL to their Yahoo email accounts—let alone gmail. This pioneer in digital marketing was on the vanguard of the… Continued