Digital & Technology

Questions All PR People Must Be Asking

April 26th, 2013 by

Oscar Wilde once said that the “question often arrives a terribly long time after the answer.”  For sure, asking the right questions early and often is the answer to a lot of problems we face… Continued

Our Favorite Vines: Video From the Social Media Icon Awards

April 22nd, 2013 by

Watch the audience’s Vine videos from PR News’ Social Media Icon Awards on April 17 in New York City.

Authenticity Key to Survival on Social Channels, Say Digital Leaders at PR News’ Big 3 Conference

April 19th, 2013 by

More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.

10 Tips for Managing a Brand’s Wikipedia Page

April 16th, 2013 by

Marcia W. DiStaso, Ph.D., provides 10 best pracitces for managing a brand’s Wikipedia page.

Smaller-Sized PR Agencies Ramp Up Digital Services

April 10th, 2013 by

The percentage of agency revenue deriving from digital projects is projected to increase from 11% in 2011 to 13% in 2012.

PR News Video of the Week: 4/5

April 5th, 2013 by

In a new take on the new-media resume stunt, check out what Ivan Siric did to get recognized and (maybe) land his dream job on the “Daily Show.”

Private Networks May Be the Next Frontier for Social Media

April 3rd, 2013 by

Chris Vary, executive VP of digital program innovation at Weber Shandwick, is intrigued by new networks like Nextdoor.com

How to Protect Your Brand from a Twitter Hacking

March 26th, 2013 by

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it is next on hackers’ hit lists.

13 Tips for Effective Crisis Management

March 19th, 2013 by

Crisis expert Dallas Lawrence of Burson-Marsteller provides 13 tips for PR pros in the midst of a crisis.

As Masters of Earned Media, PR Pros Make for Natural Digital Storytellers

March 15th, 2013 by

Rishad Tobaccowala saw the future of digital while many communicators were still making the transition from AOL to their Yahoo email accounts—let alone gmail. This pioneer in digital marketing was on the vanguard of the… Continued