Digital & Technology

When Matt Lauer interviewed Salmon Rushdie on the Today Show, it illuminated three lessons that must be remembered when working with broadcast outlets.

73% of people aged 16-25 years old look to TV to stay informed about daily events.

A University of Alabama survey of global PR leaders found divides over improving measurement of communication effectiveness and improving PR’s professional image.

Women’s Health magazine learned the hard way about the dangers of prescheduling social media posts when a message went out encouraging runners in the canceled New York City Marathon.

In the following Q+A, senior media analyst Allison Steinberg discusses JetBlue’s content marketing strategy.

The mobile photo editing app is fast becoming a major conversation platform among PR pros, and a way to reach journalists.

With engagement the name of the PR game, calls to action are critical to getting the conversation going with an audience.

78% of marcom professionals at financial services companies say negative public perception is the biggest roadblock in rebuilding reputation.

Small agencies can enjoy flexibility and a different type of talent cultivation compared to their large counterparts. They also require fearlessness and tenacity.

The photo-sharing network has created a solution that makes it more integrated with Twitter.