Winner: Novartis International and Fishburn Hedges – Novartis and TED: inspiring associates to improve healthcare in Africa In its inaugural partnership with TED in 2012, Novaris International struck up a discussion with the great thinkers… Continued
Digital & Technology
4 Tips to Leverage a Booming LinkedIn
February 11th, 2013 by Scott Van CampThe professional social network has tripled its stock price since going public in 2011, meaning PR pros should "take stock" in how to best put LinkedIn to use.
2013 CSR Awards: Community Affairs
February 11th, 2013 by PRNEWSWinner: California Milk Advisory Board with Ketchum – Real Seals Mean Milk Money for Schools In California, the No. 1 dairy state, you’d expect local schools to serve local milk. But several suppliers to Southern… Continued
For the PR Field, the Post-‘Client’ Era Hasn’t Begun Just Yet
February 8th, 2013 by Bill Miltenberg56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular.
Six Tips to Mind Your Manners in the Workplace
February 7th, 2013 by Beth HaikenBeth Haiken, VP of corporate citizenship and communications at Waypoint Homes, provides her six-point Princess Manifesto to stave off rudeness in the workplace.
Editor’s Pick: Video of the Week (2/7)
February 7th, 2013 by Matthew SchwartzThis New York Times video explains some low maintenance video apps that are designed to turn your smartphone’s library into short films.
Crisis Lessons Between a 30 Rock and a Hard Place
February 7th, 2013 by Bill MiltenbergStephanie Scott, social media specialist for American airlines, provides four lessons learned from the Alec Baldwin Words With Friends tweeting incident.
Instagram Solidifies Its Web Presence With Full Photo Streams
February 7th, 2013 by Bill MiltenbergThe popular mobile photo sharing app gives PR pros and communications execs full access to the community’s stream of mobile photos on the Web.
While Face-to-Face Interaction Rules with CEOs, Social Media Engagement is Expected to Explode
February 6th, 2013 by ByScott Van CampCEOs believe social media within five years will become one of the top two ways to engage customers, mainly at the expense of traditional media.
Reduction in Postal Delivery May Have a Big Impact on Your PR Efforts
February 6th, 2013 by Bill MiltenbergWith the USPS killing off Saturday deliver of first-class mail, questions abound for its communications strategy, and how PR pros will be affected by the change.