Digital & Technology

How people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide.

Here are five PR tips on producing the best content marketing for your company.

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.

When it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals

As communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.

Has writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal… Continued

Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.

Pinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.

Last summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service.

Here’s how to convince your boss to back social spending.