Digital & Technology

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.

As YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform.

Great communicators are usually great writers, and great writers create great PR.

Hilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well.

You may think you’re in communications, but you’re really in inbox management.

After a disastrous 2012, ailing retail giant JCPenney is on a campaign to win back its customers.

Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.

There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and… Continued

Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.

Pinterest, says Erica Campbell Byrum, director of social media for Homes.com, is like fantasy football for women.