SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.
Digital & Technology
PR Myth of the Month: ‘CPM’ Does Not Apply to Public Relations
December 6th, 2012 by Scott Van CampPRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.
3 Reasons Why the Toronto Raptors’ Twitter Engagement Strategy Lost
December 6th, 2012 by PR News StaffThe Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.
Social Platforms Telling Trove of Travelers Where to Go
December 5th, 2012 by Scott Van CampSocial media plays a huge role in consumers’ travel decision-cycles and experiences.
5 Tips to Make Your Pitching Game Perfect
December 5th, 2012 by Bill MiltenbergAward-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.
Communicators Invest Heavily in Content Marketing
December 4th, 2012 by Scott Van Camp86% of B2C organizations market with content—regardless of company size or industry.
With Google Rolling Out YouTube Space LA, 4 Video Tips for PR Pros
December 4th, 2012 by PR News StaffProduction house just a preview of things to come for PR pros that are producing more online-video programming.
21 Ways Competent Account Handling Can Help Prevent Unnecessary Crises
December 4th, 2012 by Arthur SolomonPR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.
Mayor Booker’s Food-Stamp Challenge Takes Social Media to a New Level
December 4th, 2012 by PR News StaffEffort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels.
Do’s and Don’ts for Media Engagement on Twitter
December 4th, 2012 by Bill MiltenbergAt PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices.