During a crisis, ask the right questions, say the right things, and do each at the right time.
Crisis Management
PR Lessons from Winter Storm Jonas
January 25th, 2016 by Seth ArensteinIn a weather disaster, as with any crisis, over-communicate your message in a timely manner; do it clearly, concisely and on platforms where your customers are likely to be.
Crisis Management Tips Learned From the Ebola Outbreak in West Africa
January 25th, 2016 by Mina Chang, President-CEO, Linking The WorldWhile each situation is unique, the importance of effective communication in these instances isn’t.
Integrity, Passion Distinguish Boston Globe From Lumosity in Crisis Mode
January 25th, 2016 by Katie Paine, CEO, Paine PublishingDuring the opening days of 2016, a hot new startup company, Lumosity, was hit with a $2 million fine for false advertising
Oscar Nominations Won’t Win Hollywood Any Prizes for Diversity
January 14th, 2016 by Steve GoldsteinIntentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity—a message and perhaps a wake-up call that could prove useful to other industries and professional disciplines that have similar blind spots.
5 PR Lessons From the Golden Globes
January 11th, 2016 by Seth ArensteinDespite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.
Taxonomy of Responses to VW’s Goodwill Package Reveals PR Lessons
January 11th, 2016 by JUAN-CARLOS MOLLEDA, TRUSTEE, INSTITUTE OF PUBLIC RELATIONSThroughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.
8 Crisis Management Policies for PR Pros
January 8th, 2016 by Richard BrownellWhen a crisis strikes your brand, how you communicate with employees is at least as important as how you communicate with the media and the outside world.
Chipotle Changes PR Recipe as News Worsens for Burrito Slinger
January 7th, 2016 by Seth ArensteinChipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.
Volkswagen CEO Apologizes for Diesel Scandal at CES 2016
January 6th, 2016 by Ian James WrightDo Herbert Diess’ remarks set the right tone for renewing trust in Volkswagen?