From a PR viewpoint, the majority owner of Washington’s football team continues to fumble. The latest issue is a long-standing argument over changing the team’s name. Finally, team owner Daniel Snyder has agreed to review the issue. For two decades he’s ignored PR best practices. Will he change his ways this time?
Crisis Management
Everything PR Pros (and Brands) Need to Know About Deepfakes
July 6th, 2020 by Ellen HuberUsing AI to create realistic but deceitful video content, known as a deepfake, is rapidly moving into the business world. As such, communicators need to know how to recognize and combat deepfakes to protect their business and the brands they represent. Kglobal’s Ellen Huber offers tips and tactics.
Don’t Believe Your Eyes: Deepfakes Could Haunt PR Soon
July 1st, 2020 by Sophie MaerowitzDeepfakes, or Artificial Intelligence-generated synthetic videos, have been on the crisis communications periphery since 2017. Here’s what you and those you represent need to know about them.
Value and PR Must be Linked to Maintain Business Strength During COVID-19
July 1st, 2020 by Erik ZijdemansFaced with a long-term crisis, a media landscape that transformed priorities seemingly overnight and budgets of many businesses frozen, PR pros need to adapt. Here are some strategies to use.
Communicators Deploy Strategies to Pivot as Pandemics Unmoor Businesses and Organizations
July 1st, 2020 by Seth ArensteinWith the country facing three pandemics, the only certainty is that nobody knows what’s ahead. In this atmosphere, brands and organizations are pivoting at a rate not seen previously. PR veterans offer suggestions about the best ways to approach this fluid situation.
Weeks of Fireworks Prevent Macy’s From Social Listening
June 30th, 2020 by Seth ArensteinIt’s not easy for brands to listen to the social conversation. And having the sound of fireworks booming for weeks makes it difficult to listen to anything. Still, perhaps Macy’s and NYC should have compromised on plans for six nights of fireworks leading up to July 4.
Coronavirus Task Force Briefing Provides a Mixed Bag
June 28th, 2020 by Seth ArensteinWith the country leading the world in virus cases and deaths, the White House’s Coronavirus Task Force held its first public briefing since late April. The effort was intended to mix positive vibes with bad facts.
A PR Primer for Apologizing during the Dual Pandemic
June 23rd, 2020 by Seth ArensteinThe proper PR apology needs to include several basic ingredients. We provide them for you here and look at several apologies to see if they make the grade.
88% of PR Pros See Industry Rebounding After Pandemic
June 22nd, 2020 by Seth ArensteinA new survey from PRNEWS shows the industry upbeat about the future. In the survey of 200 PR pros last month, 88 percent told us PR and communication will come back as strong if not stronger after the pandemic. Still, there’s concern for the future and diversity & inclusion content is lacking in industry messaging.
A Communicator’s Guide to Reopening The Office
June 18th, 2020 by Seth ArensteinAs brand communicators and PR firms plan to reopen their offices, the burden on internal communicators to set expectations seems great. Here’s a quick look at some of the areas they’ll need to consider communicating as offices reopen.