Crisis Management

19 years after 9/11, communicator Rob Densen believes the lessons for communicators from that fateful day can be applied to other life-changing crises, such as the pandemic. The basics of crisis communication, which include leaning on your values and treating your team well, have stood the test of time, he tells us.

Nobody enjoys having difficult conversations. Sometimes, as PR pros, we have difficult exchanges with those who pay our salary and can influence our career. Being direct, empathetic and solutions-oriented can help make such exchanges less difficult and, most important, help build trust and understanding.

A new model shows more than 400,000 Americans will die from COVID-19 by the start of 2021. That’s if Americans continue what they’re doing now regarding distancing, mask-wearing and hand-washing. Drs. Anthony Fauci and Sanjay Gupta believe Americans are growing weary of the mitigation message. That weariness is costing lives, they say.

Are there more toxic workplace cultures today or are we just hearing about them more? A PR pro-turned clinical psychologist has a theory. In any case, since communicators are charged with protecting the brand externally and being the voice for employees internally, they would be well served to make certain that corporate culture and conflict resolution are sound. The last place a PR pro wants company problems resolved is in the public square.

All we seem to hear about today are toxic workplaces. Ellen, McDonald’s, the Washington Football Team. What’s behind this spate of media reports and how can communicators protect their companies from being the subject of one of these stories?

The pandemic and social unrest have made their mark on crisis management, Katie Paine argues. She makes her case with examples from Jerry Falwell Jr and the university he formerly ran and Rio Tinto, the minerals conglomerate that put profits over public perception when it destroyed sacred lands.

There seems to be a new story everyday with TikTok, the popular video-sharing app that’s in a battle against the White House for survival. The most recent story is that new CEO Kevin Mayer is leaving after just four months. Still, TikTok is fighting back, deploying weapons that are familiar to PR pros. Can it win?

While PRNEWS focused on communicating school reopenings earlier this month, it now seems that most communicators need to have a plan for closing as well. We talked with two communicators in education to see how they’ve been strategizing for possible situations. 

Considered one of the pioneers of PR, Ivy Lee used tactics for crisis management that are deployed today, some 100 years after Lee used them.

In a clawback that is considered highly unusual, McDonald’s sued its former CEO to recoup millions from his November 2019 departure package. Our authors contend the brand’s lawsuit signals a new chapter in how companies will approach PR crises in the era of #MeToo and Black Lives Matter.