Corporate Social Responsibility

The SPI, or the world’s newest reporting standards on social and environmental reporting, is being introduced to countries and their governments.

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.

Corporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.

Winner: Cone Communications for Nestlé Waters North America – Reinventing Recycling through an Extended Producer Responsibility Model  In 2008, Nestlé Waters North America (NWNA) set an ambitious goal to double recycling rates for PET plastic beverage… Continued

Waggener Edstrom Worldwide Waggener Edstrom Worldwide uses earned, paid and owned mediums to help its clients achieve their CSR goals. WE is a partner to and champion of international leaders including Microsoft Corp., T-Mobile USA… Continued

Winner: Novartis International and Fishburn Hedges – Novartis and TED: inspiring associates to improve healthcare in Africa In its inaugural partnership with TED in 2012, Novaris International struck up a discussion with the great thinkers… Continued

Winner: Discovery Communications – Discovery Impact: Creating Change In the fall of 2012, Discovery Communications continued to strengthen its CSR brand, Discovery Impact, through the launch of the third annual Discovery Impact: Creating Change, a… Continued

RF|Binder RF|Binder’s  CSR expertise runs the full spectrum—from human rights and sustainability to philanthropy and community relations. The agency understands that today’s CSR work far exceeds the grant-making and cause-marketing programs of yesteryear. Today, companies… Continued

Winner: Food Network’s Hunger Hits Home Campaign Narrated by actor and campaign spokesperson Jeff Bridges, Hunger Hits Home examined the issue of childhood hunger through the eyes of those on the frontlines—parents and children, anti-hunger… Continued