Corporate Social Responsibility

New England Patriots tight end Aaron Hernandez was arrested yesterday for murder and five other counts of gun-related crimes. In addition to Hernandez, Cleveland Browns’ Ausar Walcott was also arrested yesterday for attempted murder.

The Miami Heat beat the San Antonio Spurs last night in dramatic fashion to claim its second consecutive NBA championship, and increased global awareness of the towering image of star LeBron James first, and its own team brand second. That’s a lot of No. 6 jerseys and, ultimately, boosts in CPMs for Heat games on TV.

If you’re an immigrant from Krypton living in the U.S.—or in any spot on Earth—then flying without the benefit of a wingspan or jet propulsion and hearing the flutter of a butterfly in Ensenada while… Continued

A recent Cheerios commercial featuring an interracial mother and daughter sparks racist rants online.

The SPI, or the world’s newest reporting standards on social and environmental reporting, is being introduced to countries and their governments.

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.

Corporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.

Amway One by One Campaign for Children Ten years ago, Amway leaders realized that while generosity had been part of the corporate culture for decades, it wasn’t being channeled in a way that made a… Continued

Winner: Cone Communications for Green Mountain Coffee – Green Mountain Coffee Fair Trade 2012 Campaign Building on the success of the fair trade campaign that it had executed for the Green Mountain Coffee in 2011,… Continued