Corporate Social Responsibility

Winner: Cohn & Wolfe – Audubon and Toyota’s Exit the Highway For most people, "National Audubon Society" conjures images of bluejays, owls and sparrows. Cars? Not so much. So when Audubon and Toyota asked for Cohn… Continued

Havas PR – Banging the Drum for Breast Cancer Awareness Charged to promote a story Ford had created—a 14-minute documentary called "Bang the Drum: Living Out Loud in the Face of Breast Cancer" that features… Continued

Weber Shandwick Weber Shandwick’s Social Impact team is a global offering that works with major corporations including Bank of America, Samsung, Nike, State Farm, QVC, BSR and more, to build strong communications platforms, and execute… Continued

Winner: DuPont – Drive to Zero Landfill Communications Campaign The DuPont Building Innovations business in 2009 embarked on a three year "Drive to Zero Landfill" program to completely eliminate the 81 million pounds of landfill… Continued

Winner: Cone Communications for Nestlé Waters North America – Reinventing Recycling through an Extended Producer Responsibility Model  In 2008, Nestlé Waters North America (NWNA) set an ambitious goal to double recycling rates for PET plastic beverage… Continued

Waggener Edstrom Worldwide Waggener Edstrom Worldwide uses earned, paid and owned mediums to help its clients achieve their CSR goals. WE is a partner to and champion of international leaders including Microsoft Corp., T-Mobile USA… Continued

Winner: Novartis International and Fishburn Hedges – Novartis and TED: inspiring associates to improve healthcare in Africa In its inaugural partnership with TED in 2012, Novaris International struck up a discussion with the great thinkers… Continued

Winner: Discovery Communications – Discovery Impact: Creating Change In the fall of 2012, Discovery Communications continued to strengthen its CSR brand, Discovery Impact, through the launch of the third annual Discovery Impact: Creating Change, a… Continued

RF|Binder RF|Binder’s  CSR expertise runs the full spectrum—from human rights and sustainability to philanthropy and community relations. The agency understands that today’s CSR work far exceeds the grant-making and cause-marketing programs of yesteryear. Today, companies… Continued

Winner: Food Network’s Hunger Hits Home Campaign Narrated by actor and campaign spokesperson Jeff Bridges, Hunger Hits Home examined the issue of childhood hunger through the eyes of those on the frontlines—parents and children, anti-hunger… Continued