A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.
Corporate Social Responsibility
Earth Day Report: The Environment is Just Part of Your Sustainability Story
April 22nd, 2013 by By Amanda DemarestWith the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.
5 Reasons Why Doing Good Is Good for Business
March 21st, 2013 by Carrie FoxCorporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.
2013 CSR Awards: Overall Leader in CSR Practices – Organizations with less than 10,000 employees
February 11th, 2013 by PRNEWSCo-Winner: Klick Health Klick Health wanted to democratize the way it offers its employees the opportunity to give back to their communities, and give them as much choice and control as possible. With its Klick… Continued
2013 CSR Awards A-List: Edelman
February 11th, 2013 by PRNEWSEdelman For more than two decades, Edelman has been at the vanguard of helping leading brands and corporations create lasting connections between business and social issues, from StarKist’s dolphin-safe tuna and Dove’s Campaign for Real… Continued
2013 CSR Awards: Media Relations
February 11th, 2013 by PRNEWSWinner: Havas PR – When Breast Cancer Is Just the Beginning of the Story Although a breast cancer diagnosis can seem like the end of a story at first, Havas PR discovered that when people… Continued
2013 CSR Awards A-List: Cone Communications
February 11th, 2013 by PRNEWSCone Communications In continuing its high standard for CSR activities, in 2012 Cone Communications introduced a new approach called Corporate Social ReturnSM, which centers on measurable business, brand and societal impacts that yield benefits for… Continued
2013 CSR Awards: Green PR Campaign
February 11th, 2013 by PRNEWSWinner: Enermodal Engineering Ltd. – Promoting the Green Lifestyle at Enermodal Engineering, Canada’s Largest Green Building Consultant Canada’s largest green building consulting company needed to put a sharper focus on all of its green efforts… Continued
2013 CSR Awards A-List: Blick & Staff Communications
February 11th, 2013 by PRNEWSBlick & Staff Communications Now in its 20th year of communications work rooted in corporate social responsibility, what makes Blick & Staff unique is its long-term client and cause partner relationships (many 10+ years)… Continued
2013 CSR Awards: CSR on a Shoestring
February 11th, 2013 by PRNEWSWinner: QlikTech – The 10-10-10 Challenge QlikTech, a business intelligence software provider, asked its stakeholders a provocative question: Can $10 change the world? That question was the basis of QlikTech’s 10-10-10 Challenge, whose goal was to… Continued