Who better to tell the story about your organization’s philanthropic endeavors than the people who work there? After all, employees represent your organization every day at work, in industry and government
Corporate Social Responsibility
Getting Employees To Tell Your CSR Story Is a Lot Like a PR Campaign
October 28th, 2013 by Jill VitielloThe Success of a CSR Program Rests on Your Employees
October 21st, 2013 by Caysey WeltonMost communicators understand why CSR campaigns and corporate giving are important. Furthermore, most are also championing the programs from beginning to end.
Contrast in Crisis Management: How Two Railroad Companies Reacted to Disaster
October 21st, 2013 by Brian KellyThe contrast between the two railway accidents offers an important juxtaposition in how to handle a crisis, and how not to.
PR News Announces Digital PR Awards Finalists
October 21st, 2013 by PRNEWSWhether it’s new PR channels, such as digital marketing and mobile media, or traditional PR disciplines, including crisis management and media relations, PR News has all the bases covered with its Digital PR Awards. This year’s event will take place at New York’s Grand Hyatt on Nov. 5 (to register, visit www.prnewsonline.com/digital-pr-awards-luncheon2013).
PR News Announces 2013 Platinum PR Award Winners
October 15th, 2013 by Steve GoldsteinMore than 300 communications professionals packed the Manhattan Ballroom in New York’s Grand Hyatt on Oct. 15, 2013 to celebrate the winners and honorable mentions of PR News’ Platinum PR Awards.
2013 Platinum PR Awards: Public Affairs
October 15th, 2013 by Caysey WeltonWinner: Be The Match with PadillaCRT – Inspiring Congressional Support of a Life-Saving Cause Sometimes it’s easy to forget that public relations is more than bolstering brands and gaining publicity for clients. That is, sometimes… Continued
2013 Platinum Hall of Fame Inductees
October 15th, 2013 by Steve GoldsteinPR News celebrated the 2013 inductees into its Platinum Hall of Fame at the Platinum PR Awards luncheon on Oct. 15, 2013 at New York’s Grand Hyatt. The Platinum Hall of Fame honors campaigns that… Continued
2013 Platinum PR Awards: Green PR
October 15th, 2013 by Chris SeymourWinner: Porter Novelli – HP Environmental Leadership Campaign In 1987, HP began recycling hardware and has since recovered over 2.3 billion pounds of electronics and supplies for recycling. For the HP Environmental Leadership campaign, HP… Continued
2013 Platinum PR Awards: Cause-Related Marketing
October 15th, 2013 by Chris SeymourWinner: Taylor on behalf of Allstate – Allstate’s Once is Never Enough Program (a.k.a. the O.N.E. Program) With its Once is Never Enough Program, Allstate and partner Taylor have taken the “you’re in good hands”… Continued
2013 Platinum PR Awards: PSA
October 15th, 2013 by Caysey WeltonWinner: Bristol-Myers Squibb with Ogilvy Public Relations – Men and Melanoma: The Unexposed Target Raising awareness can sometimes be the best measure for prevention and early detection of several diseases. Ogilvy and Bristol-Myers Squibb agrees,… Continued