Corporate Social Responsibility

Communicators know that building a solid corporate reputation could take years—and vanish overnight if the company slips up. That’s why it’s so important for PR pros to play long ball.

When is it a good idea for a brand to get involved in a human rights campaign? There’s no easy answer, but there is some guidance.

I am writing this blog post because I know you either watch Game of Thrones or have to listen to people who watch it. Not that I’m trying to game the system, but let’s face… Continued

During a one-year time frame, Nipro’s goal would be to build a strategic philanthropic plan that aligned the company’s giving with its business goals and objectives; this would allow for greater buy-in for community involvement efforts.

A representative for the Atlanta-based company confirmed Sunday that Powerade will no longer include brominated vegetable oil (BVO), which the Food and Drug Administration describes as a stabilizer for flavoring oils in fruit-flavored drinks.

Empowering your employees to be your CSR ambassadors will help them to develop a stronger attachment to your company while giving back to their communities and working to make your operations more sustainable.

Dispensing advice is a centuries-old activity and it never gets old. When the PR News team decided to produce a Best PR Advice Book, it looked to the smartest people in the room to write… Continued

CVS Caremark’s recent decision to stop selling tobacco products is a great example of how brands can use communications to build awareness of their CSR efforts.

PR News celebrated the winners and honorable mentions of its 2014 CSR Awards on Apr. 7, 2014. Also recognized were this year’s CSR A-List and the latest inductees to the CSR Hall of Fame.

The CSR Hall of Fame honors organizations that have not just made an impact over the past several years but that have launched model CSR programs that will be referred to for years to come.… Continued