Co-Winner: Glad Trash – Glad One Bag Campaign It’s a fact that Americans accumulate a lot of trash. But do you know exactly how much? Americans throw away three bags of trash per week— that’s 90,000… Continued
Corporate Social Responsibility
CSR Awards: Facebook Communications Campaign
April 7th, 2014 by Chris SeymourWinner: Hyundai Hope on Wheels and Finn Partners – Hyundai Hope On Wheels Drives Pediatric Cancer Awareness on Facebook Hyundai Hope On Wheels, Hyundai’s non-profit arm, has a mission to raise awareness and provide funding… Continued
CSR Awards: Green PR
April 7th, 2014 by Chris SeymourWinner: Entergy – Geaux Green Campaign As the environmental sponsor of Super Bowl XLVII in Feb. 2013, Entergy Corporation led the efforts of a community coalition to plan and host the greenest Super Bowl in… Continued
CSR Awards: Human Rights Communications
April 7th, 2014 by Chris SeymourWinner: Buchanan Public Relations – Pepper Hamilton Forces Change in National Organ Transplant Rule Without a desperately-needed lung transplant, 10-year-old Sarah Murnaghan, a cystic fibrosis patient who was in critical condition with failing lungs, was… Continued
CSR Awards: Media Relations
April 7th, 2014 by Chris SeymourWinner: Scholastic Summer Challenge The Scholastic Summer Challenge is a free global program dedicated to getting kids to read every day throughout the summer months, ultimately ensuring children worldwide enhance their literacy skills and discover… Continued
CRS Awards: Nonprofit Partnership
April 7th, 2014 by Chris SeymourWinner: CA Technologies – Tech Girls Rock Tech Girls Rock, an initiative created by CA Technologies and Boys & Girls Clubs of America (BGCA), encourages tween and teen girls to discover an interest in technology… Continued
CSR Awards: Pro Bono
April 7th, 2014 by Chris SeymourWinner: Smithfield Helping Hungry Homes 2013 Memorial Day Donation Tour As a global food company, Smithfield understands the benefits of access to proper nutrition on a regular basis. Unfortunately, millions of Americans don’t have that… Continued
CSR Awards: Product Design/Redesign
April 7th, 2014 by Chris SeymourWinner: Blick&Staff Communications – Energizer and the 4 S’s of Coin Lithium Battery Safety Energizer has worked for several years to raise awareness of the issue of coin lithium battery ingestion. In late 2012, the company… Continued
CSR Awards: Recycling Program
April 7th, 2014 by Chris SeymourWinner: Sprint Buyback Sprint’s Buyback program was the first of its kind in the telecommunications industry. Sprint’s exceptional Buyback program is rooted in the company’s aggressive, industry-leading commitment to addressing e-waste safely and holistically. In… Continued
CSR Awards: Social Good
April 7th, 2014 by Chris SeymourWinner: Clear Channel – iHeartRadio’s Show Your Stripes iHeartRadio’s Show Your Stripes (SYS) – with the tagline “Hire Smart – Hire Vets” – is a long-term effort to help guide veterans back into civilian life… Continued