Career Advice

PR Pros Miss Out When They Skip the Profession’s Rich and Diverse History

September 1st, 2020 by

Why don’t PR pros know more about the history of their profession? Our author argues they’re missing out on not only interesting material but a wealth of material that can inform their practice.

In PR, Let The Work be Your Signature

August 25th, 2020 by

In this difficult moment, veteran communicator Marc Whitt offers a pep talk to fellow PR pros. He compares PR work to a craft and concludes that like a stonemason, the communicator’s reward is personal. It’s knowing that you’ve done your job well and that its benefits may last for years.

Lessons Earned: How ‘Languages’ Led to a Successful PR Career

August 10th, 2020 by

A veteran communicator discusses the importance of learning different languages when moving between industries. The savvy communicator, he argues, is an active listener and a life-long learner.

How to Get High-Tech CEOs to Value CCOs as Much as CMOs

July 27th, 2020 by

Technology PR pro Charles Hartley looks at how PR pros can elevate their status relative to marketing leaders. He argues PR pros should emphasize strategy, increase their content marketing skills and tie communication to business goals.

For Transparency, It was the Best of Times and Worst of Times

July 24th, 2020 by

Sometimes, life isn’t clear cut. This week began with an outstanding example of transparency and included a rare show of transparency from the Department of Homeland Security. On the other hand, the week also highlighted that transparency has a long a way to go.

working mom at home distracted by kids

How a PR Army of One Can Thrive Working in its Pet’s Home

July 23rd, 2020 by

Before the pandemic, ‘doing more with less’ was a popular refrain of PR pros. Now, it seems ubiquitous. As we prepare for PRNEWS’ free webinar, How to do More with Less: A Holistic Approach to PR,” next month, we decided to look for tips and tactics to help the PR army of one working from home. Or from your pet’s home.

diversity hands in

Lessons Earned: When the Competition is Your Friend

July 23rd, 2020 by

In the latest article in our collaborative series with the Institute for PR about lessons earned , Barbara Bates, global CEO of Hotwire, discusses a lesson she learned years ago. While many PR pros consider rival agencies the competition, there’s value in industrywide collaboration. Bates writes that knowledge sharing has helped her many times over the years.

Sins of PR

7 PR Mistakes That Can Ruin Your Career

July 20th, 2020 by

PRNEWS often reports on the best practices of communicators and PR professionals, but rarely do we acknowledge the mistakes that make or break a career. We reached out to the wider public relations community to create a list of the seven deadly sins of PR. Committing one or many of these atrocities could end a career or at the very least, take it in the wrong direction.

Lessons Earned: How I Stopped Being Busy…Some of the Time

July 16th, 2020 by

Here’s a column that you should make time to read. What? You’re too busy? Seriously, PR pro Jamie McLaughlin had the same problem. That’s before he resolved to become less busy. His story offers hope to harried PR pros everywhere. And smile. This is a very quick read.

PRNEWS talks with Scott Dobroski of Glassdoor

[VIDEO] Scott Dobroski of Glassdoor talks employment communications during the pandemic

July 16th, 2020 by

PRNEWS welcomes Scott Dobroski of Glassdoor to discuss the changes in employment communications during the pandemic.