Career Advice

How to Write a Quotable Quote for That Next Press Release

March 25th, 2019 by

It’s no big secret that public relations professionals often do all the leg work on press releases, including writing and suggesting quotes for executives’ approval. Here are a few pointers to keep in mind while crafting or communicating these scripted soundbites.

Digital PR Pitching

The Best Times to Pitch, Concerns About Influencer Scalability and PR’s 24/7 Pressure

March 1st, 2019 by

A trio of new studies tell you the best time and day to pitch your stories to media, why scalability is a concern with influencers and a common concern among PR’s women and men.

The Top 5 Skill-Sets of Next-Generation Communicators

February 20th, 2019 by

As the PR profession evolves—along with reporting structures and PR needs—it’s important not to just stay abreast of these changes, but also advance your own knowledge and skills so that what you bring to the table is not just responding to these shifts but preparing for the next stages of evolution. With that in mind, here are five skill sets you need to have to be an effective future communicator.

Tired of Boring Meetings? 5 Ways to Make Yours Better

February 6th, 2019 by

Who among us hasn’t had the calendar alarm go off and been filled with existential dread? Meetings, while necessary, can often drain employees, waste time and leave participants feeling bored. It’s time to shake up the model and make your meetings more productive—even exciting. Here are five ideas to help.

8 Great Blogs for PR Pros and Communicators

February 1st, 2019 by

There are new best practices, new ideas and innovative ways to spread messages, with the landscape shifting and evolving every day. Things move so quickly that reading blogs is an essential way to keep up on the dynamic industry of public relations and communications—even the most seasoned professionals will undoubtedly learn something new.

Communicators Trade Tactics for Getting Bigger Budgets, Building Relationships with Media

February 1st, 2019 by

Prior to PR News’ Media Relations Conference in December, PR News and partner PublicRelay, a media monitoring and analytics firm, convened a Communications Leadership

The Bottom Line on The Top Women in PR? Kick-Ass

January 28th, 2019 by

They make others look good and know never to apologize when they get a promotion or land a big account. They are mentors and have unabashedly sought out sponsors. They know how to read a balance sheet and understand that work/life balance is an imperfect science. These are the 2019 PR News Top Women in PR. Our salute to them on January 25 during a gala luncheon in NYC yielded a lot of great advice. Here are some samples.

adriana arvizo

5 Questions for Comcast’s Adriana Arvizo, a 2019 Top Woman in PR

January 18th, 2019 by

Each year, PR News celebrates its list of Top Women in PR, an elite group of communications professionals who have spearheaded highly successful campaigns in recent months. They’ve also mentored colleagues and ideated some of the most creative PR plans in the business. So, what does it take to be a Top Woman in PR? We sat down with 2019 Top Woman honoree Adriana Arvizo, external communications manager at Comcast, to find out.

PR News’ Top Women in PR Speak: Onus on us and Industry to Close Leadership Gap

January 16th, 2019 by

As the PR News’ Top Women in PR awards luncheon approaches (Jan. 25, NYC), we look at why women continue to dominate PR in terms of numbers of jobs, yet are largely excluded from its leadership positions. We asked some of the women who will be honored next week about this and what can be done. They said the solutions should come from women and industry.

12 Words and Phrases to Banish From Your Press Release

January 7th, 2019 by

Here are a dozen words or phrases to avoid, words and phrases that tend to turn off recipients of a press release—ultimately relegating your pitch to the unenviable circular file.