Career Advice

When Opportunity Knocks

April 27th, 2015 by

Although I wanted to stay in San Francisco and was fearful of the unknown, I just knew that this was an excellent career opportunity, so I made the move.

writer_slider

8 Rules to Sharpen Your PR Writing

April 21st, 2015 by

Good PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting.

time 100 most influential

10 Inspiring Quotes from TIME’s 100 Most Influential People

April 16th, 2015 by

TIME announced its annual list of the 100 Most Influential People on Thursday. The list reads like a Who’s Who of humanity, spanning genders, generations, ethnicities and professions. Let’s take a look at 10 inspirational quotes from those who made the list this year.

For PR, Vying for Attention is Becoming the New Currency

April 13th, 2015 by

The major takeaway of Arthur W. Page Society’s spring meeting was that for PR pros the future is uncharted but, in light of some of the cultural indices, loaded with opportunity.

Using Visuals in Content/Strategic Marketing

April 13th, 2015 by

When it comes to marketing and public relations, brands are using visual elements more than ever to connect with niche audiences.

How to Make Your Quotes, Well, More Quotable

April 13th, 2015 by

For news releases and other public relations materials, maybe the goal isn’t for your CEO’s quotes to end up in Bartlett’s but to make some of the clips in tomorrow’s news roundup.

The Week in PR

April 13th, 2015 by

Hostess Cupcakes plays ball and Land Bryant thumbs its nose at Victoria’s Secret.

How I Got Here: Better, On Time, Paranoid

April 6th, 2015 by

In PR News’ periodic look at how PR executives got to the pinnacle of communication, Matt Afflixio from Access Communications argues in favor of being paranoid, on time and always better.

6 Ways to Help Manage a Heavy Load

April 6th, 2015 by

Is your to-do list spiraling out of control? Try these six suggestions to tame the beast.

meeting ribbon

3 Tips for Making Meetings Less Painful and More Productive

April 2nd, 2015 by

With a “more-with-less” model seeping through corporate America, brands and organizations no longer have the luxury of constantly having meetings.