Career Advice

5 Questions Before Going From Agency to Solo

June 29th, 2015 by

Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process.

How to Make Your PR Creative Sessions Productive

June 24th, 2015 by

Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine.

4 Tips for Conquering Public Speaking Fears

June 22nd, 2015 by

The most beautifully written speech in the world won’t do you any good if you suffer from stage fright and fail to make the speech memorable—and that won’t do you any favors with senior managers.

Make Sure Your Message Has a Goal

June 22nd, 2015 by

A lot of PR is about follow-through and follow-up. Read. You have to know what’s going on in the news and how different news outlets are telling stories. Get work experience, put in your time and take internships. You’re not credible without experience.

For Better Results, PR Leaders May Need to Adopt a Rookie Mindset

June 16th, 2015 by

Rookies, by recognizing that they need help and guidance, immediately bring multiple experts to bear on the same challenge and increase the likelihood of rapid, successful resolution.

Key Questions for New Business

June 8th, 2015 by

When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations.

Video, Coding, Web and Data Skills Critical for Advancement in PR, But Training Is Lagging

June 1st, 2015 by

Being knowledgeable with video editing, coding and website development as well as data analysis and research are critical skills for those seeking career advancement, according to more than a dozen millennials in PR and communications who gathered last month for PR News’ inaugural Millennial Roundtable.

4 Reasons Why PR Pros Can’t Ignore Online Video

May 27th, 2015 by

video is expected to grow to 84% of Web traffic in the U.S. by 2018, up from 78% this year, according to Cisco.

To Hire or Not To Hire? Why PR Agency Support Is a Necessity, Not a Luxury

May 21st, 2015 by

PR agency support is vital for forward-thinking businesses, providing an external solution for just about every communications need.

PR News Salary Survey: Writing Still Viewed as Most Important Skill for Advancement

May 19th, 2015 by

Those skills deemed the most important for advancement within an organization are the kind of skills that brought PR pros to the dance in the first place: writing and pitching the media.