Branding/Marketing

This week’s PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University’s indirect response to “Call Her Daddy” Host Alex Cooper’s sexual harassment allegations and a unique campaign pairing authenticity and carbs. 

A CMO panel at Cannes Lions 2025 showed that PR is no longer just a channel for amplifying campaigns. PR professionals are part of the creative engine itself—leading ideas, shaping narratives and creating cultural value in real time.

As a PR practitioner, the job is to build narratives. As a rancher, you live them. For me, authenticity wasn’t a tactic: it was the life I lived before I ever wrote a press release.… Continued

This week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.

The impact of anti-trans legislation is far-reaching, even impacting corporate sponsorships and branding, leaving PR professionals wondering how they must shift their approach to reflect the impact on their clients.

Sports crisis communications experts, Jim Rocco and Thom Weidlich, decided to co-author the recently-released  “Sports Crisis Communications: Cases and Controversy.”

This week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.

In this new life, Bill Belichick no longer has the media control he’s used to, but the outcome—winning—is still possible.

This week’s PR Roundup looks at Eli Lilly’s CEO and other pharmaceutical leaders dismissing tariff talk, Thayers encouraging moms of all types to apply to be Chief Mom Officer, and new data showing the overwhelming success of allowing employees to be company influencers.

Both A.1. and Oreo exemplify “hopping on the brand wagon:” When a brand quickly circles its wagons around a cultural moment to break through the noise and blaze a trail.