Branding/Marketing

In this edition of Week in Review, the Hindenburg-Adani case shows an activist investors’ allegations demand factual responses.

Usually an excellent communicator, Southwest Airlines must repair its reputation now. PR and apologies are important, but won’t be enough. Instead, it also needs a strategic rebrand.

Hope is not a PR tactic, yet it’s essential in communication campaigns, our author writes. The recovery of Damar Hamlin proves hope’s importance. Even BlackRock chief Larry Fink says he’s writing about the concept of hope in his New Year’s letter.

Our Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.

The authors argue consumers’ spiritual beliefs can help predict behavior. As such, we should add it to traditional demographics and psychographics.

Should Musk insist on a pay-for-play blue check, companies and PR pros must devise methods that maintain public trust for their Twitter feeds.

Branding expert Mario Natarelli concedes the unseemly details that emerged during Elon Musk’s forced acquisition of Twitter damaged brand trust. Yet he’s confident Musk and Twitter can regain that trust by focussing on what Twitter does well and improving the platform.

Ageism in messaging can be bad for business. Research shows that 56 cents of every dollar spent comes from the 50-plus community.

Marketing and communication professionals gathered in New York on Wednesday (October 12) to celebrate the PRNEWS Platinum Awards, which marks excellence in communications across people, teams and campaigns.

Creating a focus group sounds straightforward. Gather people, ask questions, listen. The Philadelphia Inquirer and Ryder offer deeper tips.