Branding/Marketing

Morty Matz, a PR pro who just turned 100, offered his insights into how the news media and public relations business landscapes—as well as the symbiotic dynamics between the professions—have changed.

While influence can be used in good and bad ways, there is no doubt that more brands are getting caught in the crossfire of political ideologies that pit Americans against one another. That’s why it continues to be important for companies and organizations to review and reinforce a commitment to their brand ideals and values.

This week’s PR Roundup features a look into brands’ commitment to women’s sports, how Vice President Kamala Harris fared on Fox News and how influential social media is regarding gifting.

It’s a scenario we’ve seen many times: companies slash PR and lose valuable momentum, only to spend even more time and money clawing back out of their attention deficit when the economy or their market sector comes roaring back.

At Advertising Week New York 2024, The Female Quotient, a business committed to equality in the workplace, hosted a panel conversation, “Unlocking Power of Social Impact Campaigns.”

This week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.

Public relations provides third party validation, credibility and visibility for startup companies struggling to differentiate themselves in a sea of competitors.

This week’s PR Roundup discusses how to make a brand impact by leaning into football, what Edelman’s new report says about trust at work, and what B2B messages get attention on LinkedIn. 

At the 2024 Meltwater Summit in New York City earlier this summer, Katie Stratakis, Head of Corporate Communications at Samsung Electronics America, shared the company’s approach to proactive brand storytelling and best practices for brand reputation management during crises.

In a PR landscape that is increasingly fast-moving and AI-driven—and with consumer trust declining across all industries—B2B thought leadership programs are an opportunity to present executives’ perspectives on the unique industry concerns of their customers while positioning them as insightful partners in navigating the greater business and economic landscape.