Branding/Marketing

This week’s PR ups and downs follow Taylor Swift’s foray into football, Delta’s dash to appease loyalty customers and the WGA coming out on top when it comes to the recent strike and American interests.

PRNEWS Live discussed the impacts Hispanic culture has had on the PR industry, and how to create more inclusive, authentic campaigns, focusing on Hispanic culture. 

How can LinkedIn Creator Mode benefit public relations, communication professionals, their clients and brands?

Securing speaking opportunities at events tailored to a client’s industry should be a part of every PR plan to increase exposure and allow professionals the opportunity to continue networking.

Musk’s rebrand of Twitter embraces his eccentricity and opens new doors for an aging product. Others need a better PR strategy. Here are some best practices for those who aren’t Elon Musk.

PR Roundup looks at Amazon failing employee communication when it comes to RTO, AP Styleguide’s latest updates on AI and the earliest return of the Pumpkin Spice Latte ever. 

PRNEWS has announced the 2023 Platinum Awards finalists. Honorees and winners will be announced during a gala in New York on October 18.

In a race to grow and meet investor demands, start-ups can’t afford to tread water while the economy sputters. But they’re also forced to cut costs and preserve capital to ensure they can live to fight another day. Here, our author outlines some cost-effective ways for start-ups to build their brands and businesses through a downturn.

In this week’s PR Roundup we look at Musk’s rebrand of Twitter as “X,” how the Hollywood strike is crushing PR firms there and Muck Rack’s latest report on PR salaries. 

The local organizing committee for the next national USA Special Olympics, held in Minneapolis in 2026, chose local agency Haberman to lead public relations around the games. PRNEWS spoke with agency co-founder Fred Haberman about his plans.