This week’s PR ups and downs follow Taylor Swift’s foray into football, Delta’s dash to appease loyalty customers and the WGA coming out on top when it comes to the recent strike and American interests.
Branding/Marketing

PR Roundup: The Taylor Swift Effect, Delta Repsonds, WGA Wins
September 28th, 2023 by Nicole Schuman
[VIDEO] PRNEWS Live Discusses Impact and Authenticity During Hispanic Heritage Month
September 19th, 2023 by Nicole SchumanPRNEWS Live discussed the impacts Hispanic culture has had on the PR industry, and how to create more inclusive, authentic campaigns, focusing on Hispanic culture.

Learning About LinkedIn: Creator Mode
September 11th, 2023 by Nicole SchumanHow can LinkedIn Creator Mode benefit public relations, communication professionals, their clients and brands?

How to Create Winning Speaker Abstracts that Break Through
August 29th, 2023 by Autumn MinnichSecuring speaking opportunities at events tailored to a client’s industry should be a part of every PR plan to increase exposure and allow professionals the opportunity to continue networking.

Musk’s Twitter Rebrand Strategy
August 28th, 2023 by Richard DukasMusk’s rebrand of Twitter embraces his eccentricity and opens new doors for an aging product. Others need a better PR strategy. Here are some best practices for those who aren’t Elon Musk.

PR Roundup: PSL Fatigue, Amazon’s Tough RTO, AP Style AI Updates
August 24th, 2023 by Nicole SchumanPR Roundup looks at Amazon failing employee communication when it comes to RTO, AP Styleguide’s latest updates on AI and the earliest return of the Pumpkin Spice Latte ever.

PRNEWS Unveils Platinum Awards Finalists
August 15th, 2023 by PRNEWSPRNEWS has announced the 2023 Platinum Awards finalists. Honorees and winners will be announced during a gala in New York on October 18.

Building Brands Through a Downturn
August 7th, 2023 by Ted BirkhahnIn a race to grow and meet investor demands, start-ups can’t afford to tread water while the economy sputters. But they’re also forced to cut costs and preserve capital to ensure they can live to fight another day. Here, our author outlines some cost-effective ways for start-ups to build their brands and businesses through a downturn.

PR Roundup: Twitter Rebrands as X, Strike Impacting Publicists, PR Salary Report
July 27th, 2023 by Nicole SchumanIn this week’s PR Roundup we look at Musk’s rebrand of Twitter as “X,” how the Hollywood strike is crushing PR firms there and Muck Rack’s latest report on PR salaries.

How the Special Olympics Creates Awareness for ID, Unified Schools
July 26th, 2023 by Erika BradburyThe local organizing committee for the next national USA Special Olympics, held in Minneapolis in 2026, chose local agency Haberman to lead public relations around the games. PRNEWS spoke with agency co-founder Fred Haberman about his plans.