This week’s PR Roundup looks at a report from Muck Rack that includes new PR data, a glow up for the Wienermobile and the impact of Montana’s TikTok ban.
Branding/Marketing


Why Experiential Events are Key to Brand Awareness
May 16th, 2023 by Dwayne BarnettOne way that organizations can set themselves apart from competitors is through experiential events. Our contributor explains how.

Play, Pivot or Pause? The Road to Success During a Downturn
May 8th, 2023 by Jennifer RisiIs it wise to spend money on PR during an economic downturn? If we’re in the midst of economic uncertainty, shouldn’t the obvious answer be to pause spending? The clear answer is NO.

PR Roundup: Bud Light Outrage, NPR Quits Twitter, and Pitching Responses Slow
April 13th, 2023 by Nicole SchumanPRNEWS reviews the outcomes of brand and consumer outrage, as well as the Propel Q2 Media Barometer, in this week’s PR Roundup.

March Madness Reveals Best Practices for Brand Activations
March 23rd, 2023 by Nicole SchumanPRNEWS took a look at best practices for brand activations by Twisted Tea, DiGiorno and Hormel, focusing on the current March Madness cycle.

Preparing for Possible Negative Super Bowl & Olympics Media Coverage is PR’s Job
January 31st, 2023 by Arthur SolomonPreparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.

Roundup: Hindenburg’s Important Facts, M&M’s Sticky Mess and Raising ChatGPT’s Allowance
January 26th, 2023 by Seth ArensteinIn this edition of Week in Review, the Hindenburg-Adani case shows an activist investors’ allegations demand factual responses.

PR Alone Won’t Help Southwest, It Needs a Strategic Rebrand
January 23rd, 2023 by Deb GaborUsually an excellent communicator, Southwest Airlines must repair its reputation now. PR and apologies are important, but won’t be enough. Instead, it also needs a strategic rebrand.

Reaction to Damar Hamlin’s Injury Reinforces the Power of Hope for PR
January 18th, 2023 by Jon HendlHope is not a PR tactic, yet it’s essential in communication campaigns, our author writes. The recovery of Damar Hamlin proves hope’s importance. Even BlackRock chief Larry Fink says he’s writing about the concept of hope in his New Year’s letter.

Explainer: What is Sonic Branding?
November 30th, 2022 by Erika BradburyOur Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.