Branding/Marketing

PR work is under-leveraged and under-valued because it’s so widely misunderstood.

This week PR Roundup takes a look at major news outlet reporting mistakes regarding the Israel/Hamas conflict, X (formerly known as Twitter)’s free fall and Barbie’s commercial resurgence.

Marketing and communication professionals gathered in New York on October 18 to celebrate the 2023 PRNEWS Platinum Awards, which marks excellence in communications across people, teams and campaigns.

The idea that earned media can propel the growth of a startup is not a new one. But neither is it a simple one.

Consumer trust can be fragile, but with deliberate, values-based strategies, you can turn everyday clients into passionate champions of your brand.

This week’s PR ups and downs follow Taylor Swift’s foray into football, Delta’s dash to appease loyalty customers, and the WGA coming out on top when it comes to the recent strike and American interests.

PRNEWS Live discussed the impacts Hispanic culture has had on the PR industry, and how to create more inclusive, authentic campaigns, focusing on Hispanic culture. 

How can LinkedIn Creator Mode benefit public relations, communication professionals, their clients and brands?

Securing speaking opportunities at events tailored to a client’s industry should be a part of every PR plan to increase exposure and allow professionals the opportunity to continue networking.

Musk’s rebrand of Twitter embraces his eccentricity and opens new doors for an aging product. Others need a better PR strategy. Here are some best practices for those who aren’t Elon Musk.