Branding/Marketing

This week’s PR Roundup looks at a report from Muck Rack that includes new PR data, a glow up for the Wienermobile and the impact of Montana’s TikTok ban.

One way that organizations can set themselves apart from competitors is through experiential events. Our contributor explains how.

Is it wise to spend money on PR during an economic downturn? If we’re in the midst of economic uncertainty, shouldn’t the obvious answer be to pause spending? The clear answer is NO.

PRNEWS reviews the outcomes of brand and consumer outrage, as well as the Propel Q2 Media Barometer, in this week’s PR Roundup. 

PRNEWS took a look at best practices for brand activations by Twisted Tea, DiGiorno and Hormel, focusing on the current March Madness cycle. 

Preparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.

In this edition of Week in Review, the Hindenburg-Adani case shows an activist investors’ allegations demand factual responses.

Usually an excellent communicator, Southwest Airlines must repair its reputation now. PR and apologies are important, but won’t be enough. Instead, it also needs a strategic rebrand.

Hope is not a PR tactic, yet it’s essential in communication campaigns, our author writes. The recovery of Damar Hamlin proves hope’s importance. Even BlackRock chief Larry Fink says he’s writing about the concept of hope in his New Year’s letter.

Our Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.