This week’s PR Roundup looks at a report from Muck Rack that includes new PR data, a glow up for the Wienermobile and the impact of Montana’s TikTok ban.
PR Roundup: State of PR, Wienermobile Revamp, TikTok BanMay 18th, 2023 by Nicole Schuman
Why Experiential Events are Key to Brand AwarenessMay 16th, 2023 by Dwayne Barnett
One way that organizations can set themselves apart from competitors is through experiential events. Our contributor explains how.
Play, Pivot or Pause? The Road to Success During a DownturnMay 8th, 2023 by Jennifer Risi
Is it wise to spend money on PR during an economic downturn? If we’re in the midst of economic uncertainty, shouldn’t the obvious answer be to pause spending? The clear answer is NO.
PR Roundup: Bud Light Outrage, NPR Quits Twitter, and Pitching Responses SlowApril 13th, 2023 by Nicole Schuman
PRNEWS reviews the outcomes of brand and consumer outrage, as well as the Propel Q2 Media Barometer, in this week’s PR Roundup.
March Madness Reveals Best Practices for Brand ActivationsMarch 23rd, 2023 by Nicole Schuman
PRNEWS took a look at best practices for brand activations by Twisted Tea, DiGiorno and Hormel, focusing on the current March Madness cycle.
Preparing for Possible Negative Super Bowl & Olympics Media Coverage is PR’s JobJanuary 31st, 2023 by Arthur Solomon
Preparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.
Roundup: Hindenburg’s Important Facts, M&M’s Sticky Mess and Raising ChatGPT’s AllowanceJanuary 26th, 2023 by Seth Arenstein
In this edition of Week in Review, the Hindenburg-Adani case shows an activist investors’ allegations demand factual responses.
PR Alone Won’t Help Southwest, It Needs a Strategic RebrandJanuary 23rd, 2023 by Deb Gabor
Usually an excellent communicator, Southwest Airlines must repair its reputation now. PR and apologies are important, but won’t be enough. Instead, it also needs a strategic rebrand.
Reaction to Damar Hamlin’s Injury Reinforces the Power of Hope for PRJanuary 18th, 2023 by Jon Hendl
Hope is not a PR tactic, yet it’s essential in communication campaigns, our author writes. The recovery of Damar Hamlin proves hope’s importance. Even BlackRock chief Larry Fink says he’s writing about the concept of hope in his New Year’s letter.
Explainer: What is Sonic Branding?November 30th, 2022 by Erika Bradbury
Our Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.