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Response Rate Averages 55% to 75% The first time Teva Marion Partners, used long distance phone cards as a survey hook last year, they generated a 75% response rate among its target audience of physicians,… Continued

Healthy Seniors Are HMOs’ Prime Target Medicare HMO advertising targets healthy seniors while ignoring the disabled segment, according to a new report by the Henry J. Kaiser Foundation, a Washington, D.C.-based philanthropy that sponsors healthcare… Continued

Spending on direct to consumer (DTC) prescription drug advertising will climb to at least $1.3 billion in 1998, an increase of more than 50 percent, according to IMS Health, a market research firm in Plymouth… Continued

200 Doctors Form Group to Save Hospitals An unusual deal is brewing in which doctors are coming to the rescue of two Chicago hospitals. If approved, the owner-doctors will be thrust into a new leadership… Continued

FEED A FEVER Turn up the heat on your career at the West’s hottest and fastest growing healthcare public relations firm. You’re a savvy, agency professional -AE, SAE, AS or VP level – with a… Continued

July 23-24 Strategic Research Institute’s "Competitive Positioning of Hospitals and Health Systems in Today’s Evolving Market." Chicago. 212/302-1800. August 29-September 2 Society for Healthcare Strategy and Market Development’s Third Annual Educational Conference. Philadelphia. 312/455-4577. October… Continued

Who: Blue Shield of California (BSC), based in San Francisco, acquires CareAmerica Health Plans (CA), based in Woodland Hills, Calif. This is the first time a for-profit health plan has transitioned into a non-profit plan,… Continued

A consumer activist group is attempting to keep at center stage a debate over how charitable funds are used in nonprofit-to-for-profit conversions. Its latest study slams five hospitals in Texas. The report, "Preserving the Charitable… Continued

Reporters and editors have a simple request for those on the other side of the communications fence: practice professionalism, courtesy and attentiveness. Editors and managing editors of Phillips Business Information (of which PR NEWS is… Continued

You may place a Job Tracker ad ($100, prepaid/$75 per listing) for 2 weeks in PR NEWS as well as sister publications Healthcare PR & Marketing News and Interactive PR & Marketing News. Contact Robert… Continued