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Award Alert

July 20th, 1998 by

Award Communicator Awards Deadline Print entries Feb. 20, 1999 Video entries Nov. 20, 1998 Audio entries Oct. 23, 1998 Entry Form INFO Communicator Awards 2214 Michigan, Suite E Arlington, TX 76013 Tel: 817/459-4011 Email: tca@imagin.net… Continued

Industry News

July 20th, 1998 by

On the Radar Screen Where There’s Smoke, There’s Fire The Blaze Company, a California-based PR firm, made the most of its overages of over-sized matchbooks in a Fourth of July campaign promoting the company. Blaze… Continued

Industry News

July 13th, 1998 by

Breaking Account Win; Search for New Firm PR NEWS has learned that Goddard Claussen, a Washington-D.C. based public relations and public affairs firm, will again partner with the Health Insurance Association of America (HIAA), also… Continued

The Agency Page: Recent PR Account Wins General

July 13th, 1998 by

Brownstein Group Advertising and PR (Philadelphia) will handle PR for Frankford Candy Company (Philadelphia) makers of Peter Pan Peanut Butter Cups with its brand of product "finger printing." Danlee PR (Red Bank, N.J.) becomes the… Continued

P&G Chews the Fat with Media on Safety of Olean

July 13th, 1998 by

When Procter & Gamble launched its fat-free cooking oil, Olean, to the national media in February, it used several catchy fat-focused analogies to demonstrate American fat consumption. For example, one print ad featured a train… Continued

Calendar

July 13th, 1998 by

PR NEWS Advanced Crisis Management & Media Relations Two-Day Workshop Sept. 14-15 at the Sir Francis Drake Hotel, San Francisco. PR NEWS subscribers receive a special discount. Call 888/707-5814. July 15 "Spring 1998 Universal Accredidation… Continued

Market Trends

July 13th, 1998 by

Breaking TRENDs Latin Market Sizzles:Clippings Increase The Latin American market has been a hotbed for PR and the media and a recent statistic released to PR NEWS confirms that. International Media Services, Inc., Miami, had… Continued

Op-Ed Alert

July 13th, 1998 by

This feature details how to pitch an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from Clifton Parker Public Relations, 415/459-4118. Sacramento Bee Circulation: Weekday, 282,594,… Continued

Media Insight: Industry Standard Online

July 13th, 1998 by

http://www.thestandard.net Both the magazine and the Web site of The Industry Standard contain information about the Internet economy. The magazine, a new publication, is published by Internet Industry Publishing of San Francisco. The Web site… Continued

Understand Licensing Issues, But Leave Details to Experts

July 13th, 1998 by

Any communicator would do well to understand the complexities and nuances of licensing and clearance rights, issues that are becoming more pressing for communicators as companies leverage brands and products through third-party agreements. Usually, you’ll… Continued