Subscription Content

PR NEWS Advanced Crisis Management & Media Relations Two-Day Workshop Sept. 14-15 at the Sir Francis Drake Hotel, San Francisco. PR NEWS subscribers receive a special discount. Call 888/707-5814. August 3-4 "Strategic Planning In Investor… Continued

M&As – Not Music To Consumers’ Ears Companies may not be able to soft sell consumers on the benefits of mergers, according to a new study by Wirthlin Worldwide. The McLean, Va.-based company found that… Continued

This feature details how to pitch an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from Clifton Parker Public Relations, 415/459-4118. Sacramento Bee Circulation: Weekday, 282,594,… Continued

http://www.thestandard.net Both the magazine and the Web site of The Industry Standard contain information about the Internet economy. The magazine, a new publication, is published by Internet Industry Publishing of San Francisco. The Web site… Continued

Any communicator would do well to understand the complexities and nuances of licensing and clearance rights, issues that are becoming more pressing for communicators as companies leverage brands and products through third-party agreements. Usually, you’ll… Continued

You may place a Job Tracker ad ($100, prepaid/$75 per listing) for 2 weeks in PR NEWS as well as sister publications Healthcare PR & Marketing News and Interactive PR & Marketing News. Contact Robert… Continued

The National Newspaper Publishers Association (NNPA) causes sleepless nights for Ann Marie Gothard, vice president and public relations director for Chisolm-Mingo Plus in New York. For her most candid answer to our Nail Biter question,… Continued

PR at Sunbeam Corp. [SOC] is proving elusive, as its reputation is suffering amid plunging stock prices, a fired CEO and a Securities and Exchange Commission investigation of its accounting practices. In the past year,… Continued

Breaking Account Win; Search for New Firm PR NEWS has learned that Goddard Claussen, a Washington-D.C. based public relations and public affairs firm, will again partner with the Health Insurance Association of America (HIAA), also… Continued

Brownstein Group Advertising and PR (Philadelphia) will handle PR for Frankford Candy Company (Philadelphia) makers of Peter Pan Peanut Butter Cups with its brand of product "finger printing." Danlee PR (Red Bank, N.J.) becomes the… Continued