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To impress an editor or reporter, offer creative and memorable pitches packed with information, editors say. These relationship-building interactions might include insight-gathering field trips with uninterrupted access to facilities and top executives or a creative… Continued

Edelman, which has earned a reputation for helping companies like Odwalla out of the hot seat, found itself in the throes of a crisis last week that displaced its 310 New York employees and made… Continued

Larry Weber Education: Denison University, Ohio, undergraduate (including a semester spent at the London School of Economics); Antioch College, Oxford, England, master’s degree; Where He First Earned His PR Stripes: the former Jayme Organization, Cleveland,… Continued

Reputation Management To Develop Episcopal Site Here’s a client you wouldn’t want to cross. Reputation Management, a strategic marcom firm based in Cambridge, Mass., has been hired to develop a Web site for The Episcopal… Continued

It might be the PR deal of the century. After a year of negotiations, monolith holding company Interpublic says it plans to acquire London-based International Public Relations (IPR), which owns PR brands Golin/Harris and Shandwick,… Continued

PR NEWS Advanced Crisis Management & Media Relations Two-Day Workshop Sept. 14-15 at the Sir Francis Drake Hotel, San Francisco. PR NEWS subscribers receive a special discount. Call 888/707-5814 or log onto http://www.prnewsonline.com. July 28… Continued

In the last issue, our story, "Cancer Research Mobilizes Branding Efforts of Three Academic Hospitals," identifies Cronin and Company’s headquarters in Boston. The advertising agency is located in Glastonbury, Conn.

Marketing Campaigns: Tainted Pharmaceutical Drug Seeks Advocacy Support The FDA approval of thalidomide last week, comes with a compelling new way to market a drug haunted by a tragic history. Most people still associate thalidomide… Continued

Campaign Boosts Patient Referrals by 50% Using a choo-choo train to promote its "Main Line" partnership, duPont Hospital for Children in Wilmington, Del., and Bryn Mawr Hospital in Bryn Mawr, Pa., launched a multimedia campaign… Continued

If anyone is happy with the status of the healthcare system in the U. S. today, that person is keeping awfully quiet. From anti-managed care legislation in Congress, to providers who are being told by… Continued