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John D. "Jack" Bergen, recently anointed head of the newly formed Association of Public Relations Firms, assumes that role this month after stepping down as senior VP of corporate relations at CBS. So far, the… Continued

COMMUNICATIONS DEPARTMENT WITHIN DISCOVERY NETWORKS – BETHESDA. Position: Manager, Local Market Publicity Reports To: Patricia Kollappallil, Sr. Manager, Trade and Business Publicity; phone: 301/771-4795; fax: 301/986-4826. Responsible for coordinating publicity efforts for Discovery network launches,… Continued

A July 27, 1998, front-page headline about how Edelman PR was impacted by an accident in the heart of Manhattan was misleading. The headline insinuated that Edelman shut down its New York operations after the… Continued

Unknown Barney Hacker Makes Tryannosaurus-Sized Blunder Nina Stern Public Relations won’t want to hear the infamous, "I love you, you love me," song after its press release on Barney’s new audio and video Halloween products… Continued

You’ve bet the ranch on building your company’s brand. And you’ve invested critical resources, with budgets enlisting all of the conventional wisdom to identify and establish a brand platform that rings true. Your products actually… Continued

Young & Rubicam, the parent company of top PR agency Burson-Marsteller, is so far delivering what analysts expected of its Spring initial public offering. The company, whose closest contenders are Interpublic and Omnicom, is expected… Continued

On the Home Front; Home Offices On the Rise; PR Sure to Be Part of Trend PR executives venturing out on their own likely will establish offices at home, according to a new survey. Watch… Continued

This feature details how to pitch an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from Clifton Parker Public Relations, 415/459-4118. Circulation Weekday, 1,058,498, Sunday, 1,457,583… Continued

Parade Magazine 711 Third Avenue, New York, NY 10017 Pitching stories to Parade Magazine might be frustrating. Editors at Parade are not accessible and say they rarely use articles from PR executives. However, since Parade… Continued

If you could hook a gadget to your CEO’s head that would let you read his mind and understand precisely what he or she wants, chances are you would. Forgoing that, Ketchum’s CEO David Drobis… Continued