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Fast Fact: UPI’s Staff Structure

July 20th, 1998 by

UPI, whose bureaus and legions of thousands once speckled the globe in omnipresent fashion, has cut its workforce over the years. It now has about 250 employees and 500 stringers at key locations in Beijing,… Continued

Cable World Handles Ad Insert Error With Finesse

July 20th, 1998 by

When the June 22 issue of Cable World rolled off the presses, everything seemed normal – until advertising client Showtime received its VIP copy. Showtime had first dibs to see its gatefold advertisement for the… Continued

Reporters Share Anecdotes About PR & Offer Advice to Improve Strategies

July 20th, 1998 by

Reporters and editors have a simple request for those on the other side of the communications fence: practice professionalism, courtesy and attentiveness. Editors and managing editors of Phillips Business Information (of which PR NEWS is… Continued

JobTracker

July 20th, 1998 by

You may place a Job Tracker ad ($100, prepaid/$75 per listing) for 2 weeks in PR NEWS as well as sister publications Healthcare PR & Marketing News and Interactive PR & Marketing News. Contact Robert… Continued

Award Alert

July 20th, 1998 by

Award Communicator Awards Deadline Print entries Feb. 20, 1999 Video entries Nov. 20, 1998 Audio entries Oct. 23, 1998 Entry Form INFO Communicator Awards 2214 Michigan, Suite E Arlington, TX 76013 Tel: 817/459-4011 Email: tca@imagin.net… Continued

Industry News

July 20th, 1998 by

On the Radar Screen Where There’s Smoke, There’s Fire The Blaze Company, a California-based PR firm, made the most of its overages of over-sized matchbooks in a Fourth of July campaign promoting the company. Blaze… Continued

Converting Videos and Audio News to the Net

July 20th, 1998 by

Medialink, New York, is releasing (July 27) its free "The Webcasting Handbook – A Practical Guide to Video & Audio on the Web." Here, PR NEWS provides you with an exclusive sneak preview of some… Continued

Media Monitor

July 20th, 1998 by

Press Policies on Gadgets, Free Products & Other Giveaways Each month, we’ll look at "gift policies" of three media organizations. Please e-mail editor Debra Murphey at dmurphey@phillips.com with suggestions for Media Monitor profiles. Publication: Baltimore… Continued

UPI Relaunches Brand – Leveraging New CEO and Internet ‘Packages’

July 20th, 1998 by

United Press International, the time-honored wire service that became a sleeping dog after slipping into bankruptcy in the 1980s and 1990s, previews its new image next month, based on Internet-delivered knowledge packages. The debut is… Continued

Opus Puts in Leg Work for No Nonsense Brand

July 20th, 1998 by

Corporations rarely slice and dice advertising budgets to build grassroots regional integrated communications campaigns. But Kayser-Roth Corporation this year plans to spend its advertising dollars on a mobile marketing campaign, which is pure PR for… Continued