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M&As – Not Music To Consumers’ Ears Companies may not be able to soft sell consumers on the benefits of mergers, according to a new study by Wirthlin Worldwide. The McLean, Va.-based company found that… Continued

This feature details how to pitch an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from Clifton Parker Public Relations, 415/459-4118. Arizona Republic Circulation Weekday, 399,702,… Continued

Bloomberg Television 499 Park Ave, 15th Floor, New York, NY 10022 Bloomberg’s Forum team is responsible for securing guests for all of its executive interview series, "The Bloomberg Forum." Forum interviews are archived on the… Continued

UPI, whose bureaus and legions of thousands once speckled the globe in omnipresent fashion, has cut its workforce over the years. It now has about 250 employees and 500 stringers at key locations in Beijing,… Continued

When the June 22 issue of Cable World rolled off the presses, everything seemed normal – until advertising client Showtime received its VIP copy. Showtime had first dibs to see its gatefold advertisement for the… Continued

Reporters and editors have a simple request for those on the other side of the communications fence: practice professionalism, courtesy and attentiveness. Editors and managing editors of Phillips Business Information (of which PR NEWS is… Continued

You may place a Job Tracker ad ($100, prepaid/$75 per listing) for 2 weeks in PR NEWS as well as sister publications Healthcare PR & Marketing News and Interactive PR & Marketing News. Contact Robert… Continued

Award Communicator Awards Deadline Print entries Feb. 20, 1999 Video entries Nov. 20, 1998 Audio entries Oct. 23, 1998 Entry Form INFO Communicator Awards 2214 Michigan, Suite E Arlington, TX 76013 Tel: 817/459-4011 Email: tca@imagin.net… Continued

On the Radar Screen Where There’s Smoke, There’s Fire The Blaze Company, a California-based PR firm, made the most of its overages of over-sized matchbooks in a Fourth of July campaign promoting the company. Blaze… Continued

Medialink, New York, is releasing (July 27) its free "The Webcasting Handbook – A Practical Guide to Video & Audio on the Web." Here, PR NEWS provides you with an exclusive sneak preview of some… Continued