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TRENDS

October 12th, 1998 by

Reaching "key media" doesn’t mean targeting only those publications with the highest circulation, but those wielding the most influence with industry movers and shakers. Focusing on these critical publications can be the answer to getting… Continued

JobTracker: Two Marketing Writers

October 12th, 1998 by

Looking for driven Head Writer and Senior Writer for rapidly growing MCO/Hospital Marketing Group at prime NY healthcare ad agency. Clients include Pfizer & Merck. Great compensation. Fax resume and salary history to E. Wise… Continued

CALENDAR

October 12th, 1998 by

The NAB Radio Show, Oct. 14-17, in Seattle. More than 160 journalists expected to attend. Call Stacy Siroky for details, 202/429-5350. The APME (Associated Press Managing Editors) Conference, Oct. 14-17, in Anaheim, CA. Network with… Continued

Industry News

October 12th, 1998 by

SPJ Sounds Off: The Media’s Take on Themselves The professional defense offered by four Washington, D.C. journalists at last week’s National Press Club Society of Professional Journalist’s forum, "Can We Be Trusted? Journalists Under Fire,"… Continued

PITCH TIPS

October 12th, 1998 by

If your pitches to the morning news shows are falling on deaf ears, don’t take it personally, said producers of popular sunrise shows during the Oct. 8 "Working with Morning Show TV Producers," luncheon in… Continued

Internet Masses Searching For News – Not Just Fleeting Fun

October 12th, 1998 by

When people around the globe log on to an Internet site, 80 percent are seeking news – not entertainment, generic investment information or the latest chat. Say hello to the nature of news in the… Continued

ONLINE OPPS

October 12th, 1998 by

Site looks for budding ideas about new trends or research in the garden industry. Opportunities at http://www.garden.com are sprouting up at the site’s "Ideas and Information" section. Editor Doug Jimerson says he wants ideas about… Continued

KEY CONTACTS

October 12th, 1998 by

Links Magazine Online http://www.linksmagazine.com Purcell Enterprises P.O. Box 7628 Hilton Head Island, SC 29938 Phone: 843/842-6200 Designed for the avid and affluent golfer, Links online, launched Aug. 17 takes pitches in all forms. You’ll find… Continued

Firm Hooks Media with Youth-Related Issues

October 5th, 1998 by

The attention of many Americans was riveted on the multiple school shootings which occurred throughout the U.S. earlier this year. National news media focused on the events in Pearl, Miss., West Paducah, Ky., Jonesboro, Ark.,… Continued

Calendar

October 5th, 1998 by

October 7-9 "The Third Annual Strategic Public Relations Conference," IABC and Lawrence Ragan Communications, Inc., Chicago Hilton and Towers Hotel, 800/878-5331. "Communications in a Complex World," the Public Relations Institute of America, Marriott Surfers Paradise… Continued