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2 Marketing Writers Looking for driven Head Writer and Senior Writer for rapidly growing MCO/Hospital Marketing Group at prime NY healthcare ad agency. Clients include Pfizer and Merck. Great compensation. Fax resume and salary history… Continued

The time to integrate alternative healthcare services into traditional HMO care has arrived, according to two major studies conducted by alternative care providers this year. The most recent nationwide survey by the Stanford Center for… Continued

October 15, "CPR2 (Communications Products & Resources) Vendor Fair," PRSA/North Texas Chapter, Cityplace Conference Center, Lakewood, 817/858-6088. October 17-20 , "National Conference," Public Relations Society of America, Boston, 212/955-2230, http://www.prsa.org. October 20-21, "1998 Marketing Conference,"… Continued

Varbusiness Robert DeMarzo, formerly editor-in-chief, is now publisher. Reach him at 516/733-8641. American Medical News Greg Borzo, formerly business technology and health science editor, is now health/science editor. Reach him at 312/464-4429. American Journal of… Continued

IR Traffic Jumps 53 Percent The Asian economic crisis and the recent focus on the International Monetary Fund keep investment-related news front and center in high-profile global circles, but a new study shows that the… Continued

Seventeen Patrice Adcroft is the new editor in chief of replacing Meredith Berlin who is will now be PRIMEDIA’s development director. Reach her at 212/407-9700. Internet Shopper Bruce Cordingly, assistant editor, joins the publication. Reach… Continued

If you’ve ever wondered just how many readers you’re reaching when a story is placed in a major publication, the following chart from The Delahaye Group helps put that question to rest: Publication Total Visibility… Continued

Has the Clinton crisis been covered too much, or not enough? Opinions flared last week at a Washington, D.C. forum where major media movers like Newsweek Investigative Reporter Michael Isikoff and David Maraniss, of the… Continued

Details on pitching an op-ed editor at key media outlets. Circulation Daily, M-F, 240,170; Sunday, 303,106 Contact Jane Pope, Op-Ed Page Editor Address P.O. Box 30308, Charlotte, NC 28230 Phone /Fax Phone: 704/358-5017 Fax: 704/358-5022… Continued

Ziff-Davis, Inc. will pull the plug on three publications: Internet Business, Equip and Windows Pro. Due to declining ad sales, the computer publishing company will cut 10 percent of its workforce, it announced Friday, Oct.… Continued