KEY CONTACTS

Links Magazine Online

http://www.linksmagazine.com

Purcell Enterprises

P.O. Box 7628

Hilton Head Island, SC 29938

Phone: 843/842-6200

Designed for the avid and affluent golfer, Links online, launched Aug. 17 takes pitches in all forms. You'll find Associate Editor Brad King easy to reach and a good contact.

Even if your pitch doesn't suit him, he won't hang up in a huff. Your main contact, King wants anyone pitching him a story to know that the magazine and Web site target "people who can buy a second home in Florida."

King stresses that many CEOs and CFOs are reading the magazine and clicking on the site. So don't pitch a story about the "Top 20 cheapest places to play golf."

King also warns not to pitch "instructional tips" to him, as Links does not give tactics to readers.

The site covers travel and real estate stories, devoting 15-20 percent of the site to tour coverage.

For any equipment or product news, send press kits with photos to Niles Nelson, 2626 East Blanton Drive, Tucson, AZ 85716. Email King at king@ linksmagazine.com with visuals also. (Demographics: median age: 52; median HHI: $130,000; 91% are males)