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Although pitching to this internationally-known business newspaper may seem intimidating, take comfort in the fact that reporters and editors in the American bureaus are an easy reach. You don’t have to break the bank in… Continued

Anyone in PR knows how bristling news of an accident can be. Often a company spends years in court and millions on corrective measures to pull out of a crisis. Indeed, they often finally pay… Continued

The move announced this spring to abolish the PR sequence at the University of Maryland has been quashed. The decision, met with a groundswell of industry opposition, resulted in an endorsement from Provost Gregory Geoffroy… Continued

Radio Media Tours (RMT) can maximize exposure and minimize expenses, says Berkshire Marketing Group (BMG). BMG has found that a RMT is a cheaper compliment to the already popular and effective Satellite Media Tours (SMT).… Continued

The Year 2000 computer crisis is the topic of a one-day forum sponsored by PR NEWS and APCO Associates, Feb. 22, 1999, at the Capital Hilton in Washington, D.C. Corporate communicators and Y2K experts will… Continued

Reaching "key media" doesn’t mean targeting only those publications with the highest circulation, but those wielding the most influence with industry movers and shakers. Focusing on these critical publications can be the answer to getting… Continued

Looking for driven Head Writer and Senior Writer for rapidly growing MCO/Hospital Marketing Group at prime NY healthcare ad agency. Clients include Pfizer & Merck. Great compensation. Fax resume and salary history to E. Wise… Continued

The NAB Radio Show, Oct. 14-17, in Seattle. More than 160 journalists expected to attend. Call Stacy Siroky for details, 202/429-5350. The APME (Associated Press Managing Editors) Conference, Oct. 14-17, in Anaheim, CA. Network with… Continued

SPJ Sounds Off: The Media’s Take on Themselves The professional defense offered by four Washington, D.C. journalists at last week’s National Press Club Society of Professional Journalist’s forum, "Can We Be Trusted? Journalists Under Fire,"… Continued

If your pitches to the morning news shows are falling on deaf ears, don’t take it personally, said producers of popular sunrise shows during the Oct. 8 "Working with Morning Show TV Producers," luncheon in… Continued