Profit Magazine
Address: 500 Oracle Parkway
Redwood Shores, CA 94065
Not all software technologies are equal - and editors at Profit plead with PR folks, "look at the magazine." If you have a client whose company uses applications written on an Oracle database platform, this magazine is published by Oracle Corporation four times a year and proves a good pitch opportunity. You'll get on the editors' good side if you distribute content-specific faxes to Profit, not mass mailings.
SECTIONS: FEATURES
Stories in this section are usually 20 pages, focusing on how companies are using Oracle Applications to increase profit.
The features section also has in-depth coverage of sales force or manufacturing issues.
EDITORS/LEAD TIME: Managing Editor, Kim Austin.
Has been with Profit for two years Fax: 650/633-2424 Phone: 650/506-3096
Editorial Director, Leslie Steere. Steere is a 15-year veteran of the computer industry Phone: 650/506-7000
Lead Time: rolling deadline
METHODS: Email is the best way to contact these editors. Like most journalists, they cringe at the "did you get my fax" song and dance.
Don't expect a call back on your faxes, as they will contact you if interested.
COMMENTS: Every editor has a different schedule: Austin is in from 7 a.m. to 3 p.m., Steere works at home and comes in from 10 a.m. to 3 p.m., and Feuerhelm is a 9-5er. Therefore, if you're going to call, midday is best.
Send all new product releases for the magazine's "The Value Chain" section and ideas for the news section to Austin.
SECTIONS: CUSTOMER SPOTLIGHT
Features various companies which are using Oracle. Companies do not have to be Fortune 1,000.
The section covers interesting companies or companies doing interesting things with the applications. There is no specific criteria for the companies.
EDITORS/LEAD TIME: Senior Features Editor Jon Feuerhelm
Recently joined Profit after a nine-year stint with McGraw Hill. Phone: 650/506-7000
Lead Time: rolling deadline
METHODS: Same as above.
All email addresses listed below.
COMMENTS: For a customer profile, provide Feuerhelm with a company that will talk on the record.
The editors get many PR execs who say, "we have this client," but the client does not want to be discussed. When pitching a story, include all contact information.
Austin also can be contacted for this section, but says, "do not automatically expect coverage."
Editorial Contacts at Profit
Main Number: 650/506-7000
Julie B. Gibbs
Editor-in-Chief
jgibbs@us.oracle.com
Margaret Lindquist
Technology and Web Director
mlindqui@us.oracle.com
Leslie Steere
Editorial Director
lsteere@us.oracle.com
Jeff Spicer
Senior Technical Editor
jspicer@us.oracle.com
Kim Austin
Managing Editor
kkaustin@us.oracle.com
Jon Feuerhelm
Senior Features Editor
jfeuerhe@us.oracle.com
Recent Stories: August 1998
"Erp In the Midmarket." Ten sure ways to ruin your ERP (enterprise resource planning) implementation - and how to avoid them, by David Lashar.
"Making Decisions." Business information for decision makers, partner projects, customer briefs, and more, by Kim Austin.
"Golf Rules." In "Hitting the Greens," section. How playing by the rules is part of the game of golf, by Mike Snider.
"Flower Power." 1-800-FLOWERS used technology to grow a single flower shop to a multimillion dollar floral, by Philip Gill.