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The convergence of technology with every single business sector and its infusion into our own personal lives has prompted a sea of change in how we, as professional communicators, must approach our work on a… Continued

In a move to bring about increased synergy between holding company Young & Rubicam Inc.’s advertising and PR operations, subsidiary Burson-Marsteller’s CEO Thomas Bell Jr. will become worldwide chairman and CEO of Young & Rubicam… Continued

While BM Realigns Executive Staff, Ketchum Drops PR From Name Burson-Marsteller isn’t the only PR firm reinventing how it is perceived both internally and externally. Ketchum, which also is owned by a holding company, just… Continued

The attention of many Americans was riveted on the multiple school shootings which occurred throughout the U.S. earlier this year. National news media focused on the events in Pearl, Miss., West Paducah, Ky., Jonesboro, Ark.,… Continued

October 7-9 "The Third Annual Strategic Public Relations Conference," IABC and Lawrence Ragan Communications, Inc., Chicago Hilton and Towers Hotel, 800/878-5331. "Communications in a Complex World," the Public Relations Institute of America, Marriott Surfers Paradise… Continued

Is the Web the Fairest One of All? Unearthing a ringing endorsement for a company or product, even a high-profile executive, is no easy feat on the Internet. Just think Michael Eisner and you get… Continued

Details on pitching an op-ed editor at key media outlets. Toronto Star Circulation: M-F: 359,655; S: 324,466 Contact: Bill Harper, Op-Ed Page Editor Address: 1 Yonge St., Toronto, ON M5E 1E6, Canada Phone/Fax: Phone: 416/367-2000… Continued

Profit Magazine Address: 500 Oracle Parkway Redwood Shores, CA 94065 Not all software technologies are equal – and editors at Profit plead with PR folks, "look at the magazine." If you have a client whose… Continued

Company execs who think their worst nightmare is a rumor among stockholders may need a wake-up call. Just-released research by the Institute for Public Relations on the incidence and impact of corporate rumors shows that… Continued

Op-Ed Editors Weather the Worst Of Scandal Effects You may be one of the many in PR who has had enough of the Starr Report and the Clinton/Lewinsky matter, but trust us when we tell… Continued