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Media relations and PR professionals need to pay close attention to Internet use by those in the newsgathering field because there isn’t a boilerplate communications formula on which you can rely. You’ll need to do… Continued

Gail Chalef, executive producer at CNN International, goes online at least twice a day to research stories with an international angle or to search for potential guests (she books about 20 a week). Regular cyber… Continued

It might be difficult to imagine that less than a decade ago, journalists spent hours at libraries, courthouses and government offices digging through files and hunting down documents for their stories – tasks that now… Continued

The Communications Department of the California Teachers Association, a not-for-profit organization representing public school teachers, has an immediate opening for an experienced Assistant Manager. Successful candidate will work very closely with the manager of the… Continued

ON THE RADAR SCREEN Spam Personnel Announcement Not the Way to Go Access Communications , San Francisco, really goofed when its human resources department decided to buddy up to potential employees online and ended up… Continued

When my colleague showed me a recent piece of mail he got from Southwest Airlines, we both got a chuckle over how the company spelled his name: Roger Friedman had become Roger F-R-I-E-D-N-I-N. At Phillips… Continued

When Hollywood created a buzz for a new film last year, the publicity gave a rare jumpstart to media interest in a new device for anesthesiologists. "Desperate Measures," starring Andy Garcia and Michael Keaton, features… Continued

March 16 "Image Development 101 – Or How Do I Start Reinventing My Organization’s Image," Baltimore Public Relations Council, Essex campus of The Community College of Baltimore County, 410/532-7221. March 19 "The Status of Women… Continued

Family Circle 375 Lexington Ave. New York, N.Y. 10017 Phone: 212/499-2000 Family Circle’s Deputy Editor Nancy Clark covers all sections that are not food or fashion-related. In the Women Who Make a Difference section, Clark… Continued

Company’s Crisis PR Includes Terse Response When Publishers Clearing House, a business that has become as American as fast-food restaurants, came under scrutiny in Senate hearings last week, it decided not to take the assault… Continued