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Consumer demand for complementary alternative treatments is causing health plans to take heed. Hospitals also are beginning to recognize the huge marketing potential of creating new product lines to meet that consumer demand. American spent… Continued

SAN FRANCISCO – If you’re not convinced yet that your healthcare Web site can be a powerful gateway to attracting new patients and establishing a credible leadership position, a recent U.S. Commerce Department study on… Continued

ARRIVALS American Health: Bette Lagow, copy chief; Emma Segal, senior editor and Carolyn Whong, associate editor. Phone: 914/238-1000; fax:914/244-5656 The Harford Courant: Nancy Schoeffler, specialties editor. Phone: 860/241-6200; fax:860/241-3865 Healthcare Business: Ann Movalson, managing editor.… Continued

MAMM Magazine/Teenwire If you’re looking to reach niche audiences with common health interests, advocacy news outlets are an exciting PR option. Advocacy organizations offer well-respected communication channels to people who have specific health interests like… Continued

When the media inaccurately reports medical research results, the most effective damage control involves an immediate press conference with the researchers who conducted the original study. Last month, this strategy was key to the PR… Continued

60 percent of the nearly 3,000 respondents say their publications can be accessed online; Photos and camera-ready art, along with electronic images, are preferred. Slides are only preferred by about one in 10 editors; Newspapers,… Continued

Media relations and PR professionals need to pay close attention to Internet use by those in the newsgathering field because there isn’t a boilerplate communications formula on which you can rely. You’ll need to do… Continued

Gail Chalef, executive producer at CNN International, goes online at least twice a day to research stories with an international angle or to search for potential guests (she books about 20 a week). Regular cyber… Continued

It might be difficult to imagine that less than a decade ago, journalists spent hours at libraries, courthouses and government offices digging through files and hunting down documents for their stories – tasks that now… Continued

The Communications Department of the California Teachers Association, a not-for-profit organization representing public school teachers, has an immediate opening for an experienced Assistant Manager. Successful candidate will work very closely with the manager of the… Continued