Subscription Content

Global Pharmaceutical Firms Look to U.S. for Integrated Strategies In a world where empowered consumers are actively seeking information on breakthrough medications to improve their own health, it’s no wonder that global pharmaceutical marketers have… Continued

The promotional buzz Hollywood created for one of its motion pictures last year provided a unique opportunity to jump start media interest in a new medical device for anesthesiologists. The movie, "Desperate Measures," starring Andy… Continued

Consumer Choice is a Fallacy Many healthcare professionals believe consumer-driven healthcare is imminent due to the well-publicized push for increased access and better choice in health plans in the media. But a recent survey conducted… Continued

Consumer demand for complementary alternative treatments is causing health plans to take heed. Hospitals also are beginning to recognize the huge marketing potential of creating new product lines to meet that consumer demand. American spent… Continued

SAN FRANCISCO – If you’re not convinced yet that your healthcare Web site can be a powerful gateway to attracting new patients and establishing a credible leadership position, a recent U.S. Commerce Department study on… Continued

March 16 "Image Development 101 – Or How Do I Start Reinventing My Organization’s Image," Baltimore Public Relations Council, Essex campus of The Community College of Baltimore County, 410/532-7221. March 19 "The Status of Women… Continued

Family Circle 375 Lexington Ave. New York, N.Y. 10017 Phone: 212/499-2000 Family Circle’s Deputy Editor Nancy Clark covers all sections that are not food or fashion-related. In the Women Who Make a Difference section, Clark… Continued

Company’s Crisis PR Includes Terse Response When Publishers Clearing House, a business that has become as American as fast-food restaurants, came under scrutiny in Senate hearings last week, it decided not to take the assault… Continued

While March Madness has made many men unusually clicker happy (and some women mad), it may be the time to start courting sports publications, TV and radio shows. Most have allotted more time and space… Continued

The Council of PR FIrms has segmented at its Web site, http://www.prfirms.org, surveys for the general public, PR practitioners and students. Respondents are being asked to choose the companies which they most admire, with a… Continued