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Hill and Knowlton could have cooked up even more controversy for its PR client International Olympic Committee (IOC) in vying to win the PR account for the Olympic bid city Toronto. But the two parties… Continued

Nearly all of us have experienced a breakdown in communication with a client. But there are things we can do to better manage the relationship to ensure that we deliver the services and products for… Continued

PR pros know that aiming high for publicity means courting the media relentlessly. But could you drown in your own success if the media attention overwhelms your expectations? When an eight-member media relations staff took… Continued

Multicultural marketing is a hot-button issue for many in the industry, but little market research exists about it. However, Multicultural Marketing Resources, Inc. is soliciting responses to an ongoing survey about multicultural marketing that it… Continued

March 16 "Image Development 101 – Or How Do I Start Reinventing My Organization’s Image," Baltimore Public Relations Council, Essex campus of The Community College of Baltimore County, 410/532-7221. March 19 "The Status of Women… Continued

201 N. Fiqueroa Street, Suite 280 Los Angeles, CA 90012 Phone: 213/580-9882 This Washington, DC-based radio network provides hourly newscasts on the bottom of the hour about sports, business and entertainment. We’ve come to realize… Continued

The Journal of Commerce Two World Trade Center 27th floor New York, NY 10048 The Journal of Commerce is considered a national paper, but PR pros interested in pitching need to remember that editorial content… Continued

Last week’s issue of PR NEWS reported a new Ketchum survey of almost 500 marcom executives which revealed that 90 percent use ROI assessment to determine a marketing project’s success. Turn to page 7 for… Continued

Conference Chronicles Companies’ Strategies in Cyberspace LOS ANGELES – For Kleenex, the distinct brand value is only a sneeze away. But branding Kleenex – or any other non-technology product – on the Web is a… Continued

Weber Group Adds $3.5 Million In Business With New Clients Cambridge, Mass.-based The Weber Group proves that the e-commerce windfall is good news on the PR side as well. The company just lassoed $3.5 million… Continued