Subscription Content

Healthypeople Radio/Inside Fitness TV The explosion of new health-oriented radio and TV talk shows is driving an exciting demand for articulate health experts and providing unique exposure to local and national audiences. HPRMN profiles two… Continued

Do You Have a Medicare + Choice Plan of Action? Healthcare is on the heels of a bold new phase that will place an ever greater emphasis on consumer branding and marketing for health plans… Continued

March 15 Medical Marketing Association’s regional conference, A New Generation of Medical Marketing. Princeton, N.J. 415/764-1023. March 18-21 Partnerships for Networked Consumer Health Information’s Prevention 99 conference. Arlington, Va. http://www.prevention-meeting.org/exhibitor/games.htm. March 27 National Council on… Continued

The Win Last summer, Duffey Communications, a national PR agency and iXL, a Web marketing firm, co-pitched to the Centers for Disease Control their multimedia PR capabilities for delivering health information. The two agencies, both… Continued

While riding down a turnpike near a major U.S. city, I saw a billboard that read "World-class cardiac surgery," with a 1-800 number, and I heard a radio spot in which Dr. James J. Jones… Continued

In the medical community, it’s a well-known and disturbing fact that diabetes disproportionately devastates minority populations. What continues to elude industry communicators is how to best reach these at-risk groups with relevant and effective prevention… Continued

Healthcare Advertising/Editorial Increases in Gay Press Gay publications continue to outpace mainstream publications in ad revenue growth and healthcare advertisers are major contributors. Ad revenue in gay publications rose 20 percent to $120.4 million in… Continued

Billboard Campaign Addresses Youth Access to Tobacco A Los Angeles billboard and poster campaign is addressing youth access to cigarettes by raising awareness about merchants who do not sell cigarettes to minors. This campaign, launched… Continued

You don’t have to be an IT genius to develop and maintain a Web site for your organization. A new Web authoring tool kit, developed by Data General’s healthcare division and The Harmonie Group, allows… Continued

You may have heard how bleak the numbers of high-ranking female executives are in the pharmaceutical industry – only 8 percent of corporate officers are women – but it’s refreshing to hear from one woman… Continued