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The Council of PR Firms’ first ranking of agency income didn’t deliver any surprises. Burson-Marsteller held onto to its No. 1 status by inching its worldwide revenue above the $258 million mark. Next were WPP-owned… Continued

On The Radar Screen Firm Makes Real Imprint On Clients Boston-based Direct Results Group has taken branding to new heights by tattooing willing clients and employees with washable green, black, purple and blue company logos.… Continued

New Hires Burson-Marsteller, Washington, D.C., hires Amy Weiss as director in the public affairs practice effective May 3, 1999; Weiss announced her resignation as deputy assistant to the President and deputy press secretary at the… Continued

For me, one of the most difficult lessons to remember about online PR is that I have almost no control over how the audience sees my campaign materials. If you are producing materials for television,… Continued

The promotional buzz Hollywood created for one of its motion pictures last year provided a unique opportunity to jump start media interest in a new medical device for anesthesiologists. The movie, "Desperate Measures," starring Andy… Continued

Consumer Choice is a Fallacy Many healthcare professionals believe consumer-driven healthcare is imminent due to the well-publicized push for increased access and better choice in health plans in the media. But a recent survey conducted… Continued

Consumer demand for complementary alternative treatments is causing health plans to take heed. Hospitals also are beginning to recognize the huge marketing potential of creating new product lines to meet that consumer demand. American spent… Continued

SAN FRANCISCO – If you’re not convinced yet that your healthcare Web site can be a powerful gateway to attracting new patients and establishing a credible leadership position, a recent U.S. Commerce Department study on… Continued

ARRIVALS American Health: Bette Lagow, copy chief; Emma Segal, senior editor and Carolyn Whong, associate editor. Phone: 914/238-1000; fax:914/244-5656 The Harford Courant: Nancy Schoeffler, specialties editor. Phone: 860/241-6200; fax:860/241-3865 Healthcare Business: Ann Movalson, managing editor.… Continued

MAMM Magazine/Teenwire If you’re looking to reach niche audiences with common health interests, advocacy news outlets are an exciting PR option. Advocacy organizations offer well-respected communication channels to people who have specific health interests like… Continued