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‘I Know How the PR Person Feels’

July 26th, 1999 by

H&K’s New Director Does Corporate-to-Agency Tango Anne Wright is still anticipating her first New York subway ride. The shelves in her office remain bare of books and the personal touches that mark the typical PR… Continued

Industry News & Trends

July 26th, 1999 by

George Magazine’s Fate Is Still Unclear Editors at George magazine have not gone on the record as to whether or not John F. Kennedy, Jr.’s publication can or will survive without him, since he was,… Continued

Execs on Forbes ASAP ‘Dynamic 100’ Cite Strategies

July 26th, 1999 by

Many PR executives behind the technology companies that made it onto Forbes ASAP’s recently published "Dynamic 100" list demur that this estimable recognition came from any deft PR tactics. But companies were selected by reporters… Continued

Pitching Home Runs: Here’s What Flies With B-to-B Journalists

July 26th, 1999 by

Part 2 of 3 In the second part of our journalist survey, we look at the most impressive PR pitches our colleagues at Phillips Business Information have encountered lately. You’ll find that a little wining… Continued

Case Study: Marketing Communications

July 26th, 1999 by

Baby Shower Event Celebrates Unique Parenting Service When Helix Health Women’s Services in Baltimore learned last summer that a major competitor would soon be launching a doula program, its marketing team and agency raced into… Continued

MEDIA MOVES

July 22nd, 1999 by

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. ARRIVALS… Continued

MEDIA INSIGHT FIT PREGNANCY MAGAZINE

July 22nd, 1999 by

21100 Erwin Street Woodland Hills, CA 91367 A woman’s craving for healthcare information couldn’t be more ravenous than when she’s pregnant. If you are trying to land ink for the vast range of healthcare services… Continued

VIDEO SYSTEMS MAKE HOSPITAL STAYS FUN FOR CHILDREN, BOOST SATISFACTION

July 22nd, 1999 by

Two Georgia children’s hospitals have taken the concept of fun and healing to a new multimedia level staking out unique market positions that blend state-of-the- art medical care with cutting edge entertainment. Using video technology… Continued

MARK YOUR CALENDAR

July 22nd, 1999 by

July 26-27 IBC’s Emerging External Review Programs conference. San Francisco. 508/481-6400; http://www.ibcusa.com. August 30-September 1 Modern Healthcare’s Integrated Health-care 2000 conference. Aspen, Colo. 909/336-1586. http://www.integrated2000.com. September 22-23 IQPC’s Restructuring Internal Communication to Drive Radical Change… Continued

THE NEWSMONITOR

July 22nd, 1999 by

Live Webcast Birth of Triplets On July 19, Fox launched its new Internet site and cable channel, The Health Network, with a triple bang by broadcasting live the cesarean birth of triplets. The event, which… Continued