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Case Study: Marketing Communications

July 26th, 1999 by

Baby Shower Event Celebrates Unique Parenting Service When Helix Health Women’s Services in Baltimore learned last summer that a major competitor would soon be launching a doula program, its marketing team and agency raced into… Continued

Best Practices in PR Measurement

July 26th, 1999 by

PR NEWS and Delahaye Medialink will be holding a one-day forum on Nov. 16, 1999, in Washington, D.C., focusing on cutting-edge measurement strategies in media relations, financial relations, employee communications, interactive and crisis communications and… Continued

Calendar

July 26th, 1999 by

July 25-28 "Decades, Centuries, Millennia: A Celebration Over Time," Florida Public Relations Association, Peabody Hotel, Orlando, FL, 941/365-2135; http://www.FPRA.org Aug. 23-24 "The Basics of Writing and Giving a Good Speech," Joan Detz Speechwriting/Seminars/Coaching, Doylestown, Pa.,… Continued

Online Marcom: Global Market Grows; America’s Share Shrinks

July 26th, 1999 by

In the first years of the Internet, it was a small world after all, in that one country dominated use. But aggregated research from eMarketer in its "eGlobal Report" shows a weakening U.S. stranglehold as… Continued

Editorial Calendar Alerts

July 26th, 1999 by

Your Guide To Upcoming Special Issues & Features Computer User Editorial: The November 1999 issue will feature a story on Return on Investment (ROI) for the small to mid-size business. The article will discuss how… Continued

MARK YOUR CALENDAR

July 22nd, 1999 by

July 26-27 IBC’s Emerging External Review Programs conference. San Francisco. 508/481-6400; http://www.ibcusa.com. August 30-September 1 Modern Healthcare’s Integrated Health-care 2000 conference. Aspen, Colo. 909/336-1586. http://www.integrated2000.com. September 22-23 IQPC’s Restructuring Internal Communication to Drive Radical Change… Continued

THE NEWSMONITOR

July 22nd, 1999 by

Live Webcast Birth of Triplets On July 19, Fox launched its new Internet site and cable channel, The Health Network, with a triple bang by broadcasting live the cesarean birth of triplets. The event, which… Continued

AIDS EXPERTISE MAKES AGENCY SHOO-IN FOR D.C. CONTRACT

July 22nd, 1999 by

THE WIN Ogilvy Public Relations Worldwide, a New York-based PR firm, was awarded a 16-month contract for an HIV prevention campaign, DC FACES (DC Fights AIDS: Community Excellence Stories), late last year from the DC… Continued

MANAGED CARE CAMPAIGN TRIES TO REVERSE PUBLIC SENTIMENT

July 22nd, 1999 by

Once again, the managed care industry is using a major national TV campaign to assure the public that – contrary to popular belief – the country’s heatlhcare quality is improving. The campaign, launched earlier this… Continued

HEALTHCARE TRENDS & SURVEYS

July 22nd, 1999 by

High-Quality Healthcare VNRs In Huge Demand When produced objectively, healthcare VNRs have a great shot at airtime from news organizations nationwide, according to research by Duffey Communications, a healthcare marketing firm in Atlanta. News organizations… Continued