Subscription Content

Media Insight

July 19th, 1999 by

Entertainment Tonight 5555 Melrose Ave. Mae West Bldg., 2nd Floor Hollywood, Calif. 90038 Editor’s Note: "Entertainment Tonight" is entering its 19th season this fall and is the No. 1 syndicated entertainment magazine show. ET reports… Continued

PR NEWS PRofile

July 19th, 1999 by

Robert Doughty, Vice President, Public Relations and Communications, Burger King Corp. The Early years Hometown: Tampa, FL High School: Berkley High School, Berkley, Mich. College: Eastern Kentucky University, Richmond, Ky; A.B. in PoliticalScience/English, Ohio University,… Continued

Company Profile

July 19th, 1999 by

Opus Makes a “Play” for New York Market In recently opening its new two-person office in New York City, Opus Event Marketing of Richmond, Va., is hoping to bring fun back to Madison Avenue’s marketing… Continued

PRSA Tries to Do the Right Thing With Proposed Dues Hike

July 19th, 1999 by

After a proposed dues hike a few years ago was met with resistance, the Public Relations Society of America decided the next effort would have to include the kind of community outreach that’s in line… Continued

Job Tracker

July 19th, 1999 by

Media Relations Manager/NY Standard & Poor’s Develop campaigns. Responsible for placing positive stories in media. Must have 3-5 years experience in equity services media relations. Excellent skills in media relations, writing and public relations. Proven… Continued

Industry News & Trends

July 19th, 1999 by

M&A Activity Expected to Rise Better brush up on your M&A communications skills. More than 60 percent of senior executives polled by The Conference Board expect the number of M&As in their own firms to… Continued

E-mail Marketing & PR Resources

July 19th, 1999 by

E-List Provides Aid To E-mail Marketers SRDS has a system, E-List, that allows subscribers to cull a detailed list of well-targeted and receptive customers on a wide range of topics. The service contains listings of… Continued

Survey Shows Journalists and PR Contacts Can Get Along – Sometimes

July 19th, 1999 by

Multiple faxes, phone calls on deadline and outright sales pitches are a few pet peeves journalists share in their contact with PR professionals. And unfortunately, too many in media relations are committing those offenses daily.… Continued

Case Study: Employee Communications

July 12th, 1999 by

Jack Looks Inside the Box To Boost Employee Morale Inspiring employees is never easy. And keeping them inspired is even more of a Herculean effort. There’s certainly no secret recipe to this challenge, but Foodmaker… Continued

Calendar

July 12th, 1999 by

July 13-15 Crisis Communications Certification Course, Institute for Crisis Management, Louisville, KY, 502/584-0402 July 14-16 "Coronado’s Quest: Discovering Gold in Public Relations and Marketing," Florida Society for Healthcare Public Relations and Marketing Disney’s Coronado Springs… Continued