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THE WIN Ogilvy Public Relations Worldwide, a New York-based PR firm, was awarded a 16-month contract for an HIV prevention campaign, DC FACES (DC Fights AIDS: Community Excellence Stories), late last year from the DC… Continued

Once again, the managed care industry is using a major national TV campaign to assure the public that – contrary to popular belief – the country’s heatlhcare quality is improving. The campaign, launched earlier this… Continued

High-Quality Healthcare VNRs In Huge Demand When produced objectively, healthcare VNRs have a great shot at airtime from news organizations nationwide, according to research by Duffey Communications, a healthcare marketing firm in Atlanta. News organizations… Continued

The federal Healthy People 2000 goals are close to being achieved with more than half of the goals met or within reach. The report, Healthy People 2000 Review, 1998-1999, shows that 15 percent of the… Continued

Has it come to this? That’s the question many are asking of a bold billboard campaign for Genetic Discovery that asks "Is His Mother A Liar?" The photo featured in the campaign is of a… Continued

Opus Makes a “Play” for New York Market In recently opening its new two-person office in New York City, Opus Event Marketing of Richmond, Va., is hoping to bring fun back to Madison Avenue’s marketing… Continued

After a proposed dues hike a few years ago was met with resistance, the Public Relations Society of America decided the next effort would have to include the kind of community outreach that’s in line… Continued

Media Relations Manager/NY Standard & Poor’s Develop campaigns. Responsible for placing positive stories in media. Must have 3-5 years experience in equity services media relations. Excellent skills in media relations, writing and public relations. Proven… Continued

M&A Activity Expected to Rise Better brush up on your M&A communications skills. More than 60 percent of senior executives polled by The Conference Board expect the number of M&As in their own firms to… Continued

E-List Provides Aid To E-mail Marketers SRDS has a system, E-List, that allows subscribers to cull a detailed list of well-targeted and receptive customers on a wide range of topics. The service contains listings of… Continued