Subscription Content

2000 GOALS ON TRACK

July 22nd, 1999 by

The federal Healthy People 2000 goals are close to being achieved with more than half of the goals met or within reach. The report, Healthy People 2000 Review, 1998-1999, shows that 15 percent of the… Continued

BILLBOARD CAMPAIGN ASKS ‘IS HIS MOTHER A LIAR’ TO PROMOTE DNA TESTING

July 22nd, 1999 by

Has it come to this? That’s the question many are asking of a bold billboard campaign for Genetic Discovery that asks "Is His Mother A Liar?" The photo featured in the campaign is of a… Continued

MEDIA MOVES

July 22nd, 1999 by

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. ARRIVALS… Continued

MEDIA INSIGHT FIT PREGNANCY MAGAZINE

July 22nd, 1999 by

21100 Erwin Street Woodland Hills, CA 91367 A woman’s craving for healthcare information couldn’t be more ravenous than when she’s pregnant. If you are trying to land ink for the vast range of healthcare services… Continued

VIDEO SYSTEMS MAKE HOSPITAL STAYS FUN FOR CHILDREN, BOOST SATISFACTION

July 22nd, 1999 by

Two Georgia children’s hospitals have taken the concept of fun and healing to a new multimedia level staking out unique market positions that blend state-of-the- art medical care with cutting edge entertainment. Using video technology… Continued

Email: While Fans Want Glitz, The Media Prefer Text

July 19th, 1999 by

How the National Hockey League is reaching its PR goal electronically Many professionals who rely on email for PR purposes may not see much difference between it and a fax message, but savvy users understand… Continued

Case Study: Change Management

July 19th, 1999 by

Corporate Culture Education Caps M&A History at Covance Corp. Often, the real work behind mergers and acquisitions doesn’t start until long after the accountants and lawyers have crunched the numbers and signed the papers. Creating… Continued

Calendar

July 19th, 1999 by

July 20-21 "Strategic Planning for Internal Communication," IQPC (conference to focus on developing, implementing and measuring outcome-based communications programs), Stapleton Plaza Hotel, Denver, 800/882-8684. July 19- 21 "Optimizing Marketing Commun-ciations in an Increasingly Chaotic Information… Continued

About The PR News Journalist Survey

July 19th, 1999 by

The survey results appearing in this issue were conducted by PR NEWS in June 1999 with editorial staff of Phillips Business Information’s newsletters and magazines. Most of the journalists below can be reached at 301/340-7788.… Continued

Media Insight

July 19th, 1999 by

Entertainment Tonight 5555 Melrose Ave. Mae West Bldg., 2nd Floor Hollywood, Calif. 90038 Editor’s Note: "Entertainment Tonight" is entering its 19th season this fall and is the No. 1 syndicated entertainment magazine show. ET reports… Continued